Not everyone needs Certification. The real value is in learning new skills, and the opportunities that provides for improved results, and new prospects. But Certification is a way to prove that you've done that work, and honed those skills. Our Certification Courses are recognized as exam preparatory by OMCP®, the industry leading certifying body. Only the very best training courses that meet their stringent requirements earn that honor.
Great question. The number of video hours vary by course, and you'll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes, and any extra real-world application you want to do to test what you're learning, and you'll be pretty busy.
Self-paced members probably spend a total of 25-35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that takes depends on how many hours you've got to dedicate to your studies each day or week. A few members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.
Coached Master Certification is a structured 90 day course, and the weekly exercises are mandatory. Plan on spending 5-7 hours per week, more when you're working on your final project.
In a word, no. But if you could just buy a Certification, it wouldn't really have any value. Our courses are challenging even for experienced marketers.
But if you have a desire to learn, take the time to watch the video lessons carefully, take good notes, and rewatch videos when necessary to assure you're absorbing the materials, you'll do well. Experienced or not.
Yep. If you're a monthly member, you can cancel whenever you're ready. You'll maintain access till the end of your billing period. Plus, monthly members and Coached Master Certification students can get a full refund any time during the first 7 days after joining.
But quitting isn't in your nature. :)
Sure! Give us a call, email us, or contact us through the form. Our learning plan specialists excel at helping folks just like you figure out the best plan to achieve your training goals.
We think of it like a gym membership: You've got access to all the machines, even if right now you're only working on your biceps.
We promote a cross-training philosophy, and make all our courses available to all our members. Digital marketing rewards the multi-hyphenate, and the more you understand multiple disciplines the healthier your skill set will be, and the more valuable you are to your company and clients.
That said, some of our licensing partners do offer discrete access to specific courses. If that's what's best for you, we'll point you in their direction.
You study self-paced courses on your own schedule, as quickly or as leisurely as your preference and schedule allow. Watch videos, do the recommended exercises, take the progress quizzes, and tackle the final test. If you pass, you earn your Practitioner Certification.
Master Certification courses are more rigidly scheduled, and you're guided by your faculty member. You'll study a single assigned module each week, and you'll get personalized feedback on your weekly exercises. Plus, you'll join in on a required live conference call (we call it "Live Class") each week to discuss your coursework with the faculty. You'll take a final test, but you also need to complete a final real-world project to the satisfaction of the faculty to earn your Master Certification.
I am absolutely convinced that Market Motive played an integral part in being hired.
I put the information about the Market Motive certification on my resume, and it noticeably increased the interest of potential employers.
I made a successful transition to an analytics career and accepted a position as an analytics manager.
Here’s the message I just got from him congratulating me on getting the job: ‘Your knowledge of SEO and professionalism sets you apart.’
I just got my first audit and ongoing client, and I couldn’t have done it without their training.