Announcing Launch of New Email Foundations Course!

We’re launching a whole new series of primer courses.

Matt_EmailSocialIntegrationWe recently brought in our entire faculty to the Market Motive studio and filmed brand new video lessons for Web Analytics, SEO, PPC, Social Media, Conversion, Mobile, and Email.

Our production team is working fast and furious to get the series published, and we’re super excited to tell you that the the first to hit your training dashboard is Email Marketing.

Please feel free to go check out the course. The first few videos, included Introduction to Email, Basic Terminology, and Spam are completely free until January 1, 2015, as our holiday gift to you.

Enjoy! [Read more...]

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Market Motive is Excited to Introduce the New Level 2: Foundations Series!

The Foundations series will be replacing our Fundamentals series over the next fourteen weeks. We’re super excited about introducing the new courses, and we know you’ll be excited about them too!

analytics-screenHow do we know you’ll be excited?

Because the new Level 2: Foundations Course was made with your input in mind! Managers and individuals have given us lots of feedback on the previous Level 2: Fundamentals Course, and we took that feedback and ran with it!

The Level 2: Foundations Course is full of updated material that’s even more engaging, covers a wider range of topics, and gets you face-to-face with the faculty!

We know that this is a big (exciting) change, and big changes come with lots of questions. So, to put your questions to rest, let’s run through some of them.… Continue reading

Avinash Answers Your Web Analytics Questions Live During This Free Webinar (Free Prize Inside)

Date & Time: Wednesday, December 17 @ 9:30 am Pacific

Have Web Analytics Questions?

avinash-kaushik-portraitWhat are the most powerful analytics tools?

Best ways to measure top KPIs? Tips for building awesome dashboards? Breaking trends to watch? Biggest time sucks to avoid?

If you’ve got questions about web analytics, now’s your chance to get the answers you crave from Google’s own Digital Marketing Evangelist.

It’s “Open Mike Wednesday” and Avinash has your answers. But only if you’re here to ask…

If you’re ready… Continue reading

How OMCP is Raising the Bar, and Why We’re Excited

Earning an OMCP Certification has been the goal for many Market Motive participants and teams. The industry recognized standard lends credibility to agencies, boosts resumes for individuals, and helps pre-vet applicants for hiring managers.

Historically, passing any Level 3 Practitioner Course or Level 4 Master Course automatically qualified an individual for OMCP. We’re excited to announce that starting February 28, 2015, the bar is being raised.

So why are we so excited?
There’s been a increasing realization that our industry needs t-shaped marketers, meaning marketers with a wide breadth of knowledge across all disciplines and a depthful knowledge about one or two specific disciplines.… Continue reading

Free Webinar: Using Storytelling To Increase Response For Your Social Campaigns

Free Webinar: Monday, December 15 @ 9:30 am Pacific

webinar-cal111Once Upon A Time…

…there was a marketer searching for the perfect social media campaign.

She’d tried all the latest tricks, but it wasn’t until she talked frankly with a trusted mentor that she discovered exactly what she was looking for.

And the answer turned out to be something so simple and evergreen, so fundamental, she was amazed she’d never considered it before.

Storytelling can be a powerful tool in social marketing … but there’s a right way and a wrong way to tap into that core human desire.

Want your next campaign to have a happy ending? Click here to register for free.

Phrase Match & Exact Match When Modified Broad Match Used

From the Market Motive Forum: PPC Expert Brad Geddes Answers Complicated Question Regarding Phrase Match and Exact Match when Modified Broad Match is Also Employed

Time for another great question from a student over in our member’s only forum.

“Hi Brad. I wanted to get your take on the use of phrase match and exact match when Modified Broad Match is also used.

Here is an example: Suppose I have a tightly focused Ad Group – Left Handed Screwdrivers.

In this made-up example, let’s assume that the headline of my ad reads “Best Left Handed Screwdrivers,” and my landing page headline is “Best Left Handed Screwdrivers.”

While I am confident that I have an ad group with a tight focus, I want to make sure I get
good exposure. I find that I almost always use modified broach match because I don’t want to miss relevant searches. I use the following modified broach match: +left +handed +screwdrivers; +left +hand +screwdrivers.

I am wondering how important it is to also use phrase match and exact match. For example,
“left handed screwdrivers,” “left hand screwdrivers,” “screwdrivers left handed,” “screwdrivers left hand,” etc.

I understand that in theory, phrase and exact match may be unnecessary since I use
modified broad match, but my gut tells me my approach may impact quality score?

What do you think?”… Continue reading

Using Keywords in Search and Display Ads

Using Keywords in Search and Display AdsFrom the Market Motive Forums: Keywords and Search and Display Ads, Oh My!

I recently had an exchange with a student in the member’s only forum that I think you’ll be interested in. He had a set of keywords that described his client’s company, but he knew he couldn’t use those same keywords in more than one search campaign because they would compete against each other.

What he wanted to know, however, is if he could use this set of keywords in multiple display campaigns? His thinking was that he could use them this way since each display campaign had different topics. With different topics in each campaign, he thought that the keywords wouldn’t trigger competing ads because they are only used when those topics come up.

Lastly, our pupil wanted to know how all of this applies if he’s using the bid only option. Would using this option allow his keywords in the various display campaigns to compete against each other?

Let’s get down to business and solve this mini dilemma.… Continue reading

Market Motive’s First Ever Black Friday Deal Coming At Ya!

For better or for worse, Black Friday deals have become as synonymous with the Thanksgiving Holiday tradition as falling asleep on the couch with your mouth open after gorging on too much turkey.

Thankfully you won’t have to wake up at 4 AM to take advantage of Market Motive’s first ever Black Friday extravaganza. We’ll be offering you a pretty much unheard of deal that will have you improving your skill set faster than your uncle Larry can chug all the leftover gravy.

OK, maybe not that fast, but… Continue reading

Market Motive Salutes Top-Gun Coached Students for Summer 2014

top gun master certifiedMarket Motive offers Coached Courses quarterly that are attended by marketers from around the globe. At the conclusion of each semester, we recognize Top Gun students from each discipline for both the finesse of knowledge and application of the materials.

This elite distinction is awarded to the top performing student in each of our coached courses. All aspects of their performance are taken into consideration: homework, participation, final test score, and final project scores all count!

It’s not easy to pass a Master Certification Coached Course. It’s even tougher to come out Top Gun.

We are pleased and proud to announce the Top Gun Winners from the Summer 2014 semester!… Continue reading