What If My Favorite Domain Is Unavailable?

From the Market Motive Forums: Should I settle for a “.info” domain or add dashes to get the domain I want?

wwwIf you think all the good domains are taken, you may be headed toward obscure work-arounds, like sacrificing a Top Level Domain (TLD) for an alternative suffix or adding dashes between your words.

Don’t give up. The effort you invest at the beginning will pay out in the long run. 

If you’re considering a .info, I would suggest you skip it.

Look for either a premium domain you can buy in the aftermarket (often very worth it), or just go for a partial match domain (1 generic keyword/1 branded keyword).

If you have the keywords and suffix you want, but your words are separated with dashes, I’m guessing you can probably do even better.

Domains should pass the “phone test” – meaning you should be able to tell someone the domain over the phone, and they should be able to get it right. Dashes can make that tough. “My dash word dash phrase dot com” isn’t phone friendly. It’s awkward. I’d ditch the dash if you can.

Get creative, rearrange your words, or hunt a little more through the aftermarket and email people to see if they’d sell for a reasonable amount.

Try Instant Domain Search for searching non-registered domains, and the Who Is tool from Domain Tools to help find contact info for domains that are already registered.

Definitely spend some time getting the best one you can.

It can be a pain to move sites later if they are well linked. 


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Announcing Top Gun Winners from Spring 2014!

TopGunWinnersMarketMotiveSpring2014Market Motive’s Digital Marketing Coached Courses run quarterly and are attended by marketers from all around the world. Each semester we present one student in each discipline with the Top Gun Award to recognize mastery of both the knowledge of the material and its application.

We are proud and excited to announce the Top Gun Winners from the Spring 2014 semester.… Continue reading

How do you know a user’s keyword intent?

From the Market Motive Forums: How do you know a user’s keyword intent?keywordintent

Use keywords to work backward and determine your customer’s intent, then work forwards and help solve his or her problem with your solution.

Let’s take dog training, for example.

The generic keyword is, obviously, “dog training”.

Any words added to this are considered “intent” words.

Some words will be high context words (pain points), and some are low context words where intent is not clearly stated but they still provide additional information.

“Stop my dog from peeing,” for example, is a high context pain point with an immediate need. That’s a target that you could supplement with AdWords, since people are looking for immediate help. Your landing page for AdWords and organic searches needs to communicate both urgency and confidence in the solution.… Continue reading

Top 6 Reasons Why You Need to Be Great at Mobile


Mobile is no longer “up and coming” – it’s here! Not convinced? Here are the top 6 reasons you need to be great at mobile marketing.

1. More people access the web via mobile than desktop


from comscore

2014 is the year of mobile! In January, mobile devices accounted for 55% of Internet usage in the US. Those that only use a desktop is dwindling to a measly 11%. If you’re crossing your fingers and hoping that people will stop what they’re doing and sit down for your site, you may be out of luck. Reach them on the go!… Continue reading

Why It’s Always a Bad Time for Training, And Why That Doesn’t Matter

Hundreds of teams train with Market Motive, and they’ve all had one thing in common: every team has trained at a bad time.

Want to know why?

It’s always a bad time for training.

What sets successful companies or agencies apart, though, is they have a powerful long-term vision that minimizes short-term obstacles.

In other words, if there’s a fire in the cockpit, put out the fire, but don’t forget to fly the plane.

Best selling author Stephen Covey offers a well-known time management matrix in his book 7 Habits for Highly Effective People. The Y-axis is importance, the X-axis is urgency, and the four quadrants represent the different ways we spend our time.


Avoid Quadrants Three and Four

Any successful company knows not to spend their time in Quadrant 4 (Not Urgent & Not Important).

Even Quadrant 3 (Urgent & Not Important) can be easily restricted with a little awareness that not every ringing phone needs to be answered, and not every email needs an immediate reply.

Understand The Difference Between Quadrants One and Two

What sets the companies that consistently excel apart from bottle-rocket companies that have quick success but high turnover and high stress is how they differentiate between Quadrant 1 (Important & Urgent) and Quadrant 2 (Important & Not Urgent).… Continue reading

Does a Mobile “Opt-In” Opt Into Everything?

From the Market Motive Forums: Does a mobile “opt in” opt the user into everything?

Mobile Phone Opt InMobile campaign rules are extremely important, not only to protect your company legally but also because people may feel violated or upset if they think you’ve crossed a boundary by contacting them when they aren’t expecting it.

Thus: the opt-in.

Opt-ins are for permission-based databases, primarily for communication via SMS.… Continue reading

SkilledUp Posts An Extensive Review of Market Motive

“One of the Best Resources for Learning Marketing Skills”

sklldupWe love feedback, good and suboptimal. It’s how we continue to get better, and it’s why we listen so closely to what our customers have to say.

SkilledUp’s ndustry writer Joseph Rauch takes a hard look at Market Motive, and does a thorough breakdown of our Self-paced courses, Coached courses, Electives, Webinars, and more.
To keep up with skills for marketing born on the Internet, you’ll need education born online, courses that are constantly being updated, and instructors who practice what they… Continue reading

Why Culture is More Important Than Social Media, and Other Lessons from the Painful Comcast Call

Chances are, you’ve already heard the painfully long Comcast customer service call – 5.4 million people have! In case you haven’t heard the call yet, here’s the summary: A man called Comcast to cancel his service, and the customer service representative was far less than helpful. Painfully unhelpful, actually.

As you may expect, the call went viral and exploded all over social media - but this is not a social media problem. This is a problem with culture and customer service.

The biggest lesson to learn here: No matter how much work you put into your social media reputation, if your culture is bad, it doesn’t take much to make it all crumble.

Tracking Student Behavior Helps Ensure eLearning Success in Higher Ed

richard pattenaude

Richard Pattenaude, President and CEO, Ashford University

We know that eLearning is bringing more educational opportunities to more students and communities through online accessibility. But what advantage does eLearning offer educators when it comes to measuring and nurturing student success, and refining online teaching programs?

Market Motive’s Content Marketing Faculty Chair Greg Jarboe recently attended the APSCU conference, where he interviewed Dr. Richard L. Pattenaude, the President and Chief Executive Officer of Ashford University, for the National Transfer Network.… Continue reading

How Often Should You Repeat a Tweet?

From the Market Motive Forums: How Often Should I Repeat a Tweet?

Tweets are literally here one second and gone the next. As a result, marketers can be tempted to repeat a single message multiple times using scheduling tools.

Some tools may restrict publishing similar messages in a small time frame. This isn’t because of a strict tweeting law, it’s more likely to encourage proper tweeting etiquette.… Continue reading