From all of us here at Market Motive, we hope you have a safe and truly wonderful Thanksgiving.
Thankfully you won’t have to wake up at 4 AM to take advantage of Market Motive’s first ever Black Friday extravaganza. We’ll be offering you a pretty much unheard of deal that will have you improving your skill set faster than your uncle Larry can chug all the leftover gravy.
OK, maybe not that fast, but… Continue reading
Market Motive offers Coached Courses quarterly that are attended by marketers from around the globe. At the conclusion of each semester, we recognize Top Gun students from each discipline for both the finesse of knowledge and application of the materials.
This elite distinction is awarded to the top performing student in each of our coached courses. All aspects of their performance are taken into consideration: homework, participation, final test score, and final project scores all count!
It’s not easy to pass a Master Certification Coached Course. It’s even tougher to come out Top Gun.
We are pleased and proud to announce the Top Gun Winners from the Summer 2014 semester!… Continue reading
The basic gist is that “promotional” content – meaning content that aims to get people to sign up, register, buy, etc. – is going to be taking a hit in the algorithm. Facebook wants to shift that type of content to advertising and have brands focus more on offering education, insight, and entertainment in the news feeds.
It makes sense from Facebook’s perspective, but to be honest, it’s annoying as a marketer.… Continue reading
The other day in the member’s only forum, a student came to me looking for advice and insights into a particular local citations problem she’s facing.
She’s a marketing consultant for a local company that has just one office location. She investigated their current listed citations using the Whitesparks Citation Finder tool and discovered some pretty glaring errors and problems with their name, address and phone number (NAP). Beyond some egregious company name misspellings and wrong phone numbers, a previous SEO consultant also built citations for this very same company for about 10 virtual office locations, which are no longer in use, but the citations still exist.
Long story short, the company has a cacophony of incorrect citations, duplicate citations, and outdated NAPs that need removal ASAP.
What is our marketing consultant to do?… Continue reading
I received a good question from a Market Motive student in the member’s only forum the other day regarding B2B and B2C content marketing tactics.
The student learned through her fundamentals course that effective B2B marketers use 13 different tactics (white paper, case study, research report, etc.) on average while B2C marketers utilize 12.
Her question: If a company sells B2B, but still needs to have a B2C presence and interaction level to get people to ask about products distributed through B2B partners, does that mean her team will have to juggle 25 different tactics? She also wondered if there would be some overlap to cut this number down if there are just a few messaging tweaks per tactic.
Is the student correct?… Continue reading
I bet this scenario sounds familiar: A client asks you to build its social media properties, including Twitter and Facebook. You create the accounts, add the company logo, and fill in all the important fields like business location, store hours, mission statement, and all that fun stuff.
Everyone is super pleased that there are social media pages today where yesterday none existed.
But now what?… Continue reading
I received an interesting question on the members only forum the other day. A student wanted to know if there are rules for creating hashtags for trade shows and events. To be more specific, if her company is a sponsor at a trade show that already has a hashtag in place, can she create a hashtag specific to her display?
Hashtags aren’t like domain names where you need to register them or claim them with an official group.
But are there any specific “rules?”… Continue reading
Recently on the Market Motive forum a student asked a question regarding duplicate content and the pair of e-commerce websites she’s working on. Website #1 is a general site that sells all of the products in her inventory. Website #2 is a specialist website selling only about a third of her products.
As you might expect, she’s concerned there’s an issue of duplicate content since all the product pages of website #2 appear on site #1. (Note: The layout of the pages are different, including the brand at the top of the page, but otherwise they’re identical.)
Website #1 has a Moz domain authority of 35 while #2 comes in at 22.
What is the best way for our student to deal with this tricky situation?… Continue reading
How can the automotive industry benefit from social media planning? Just ask Jen.
Our own Social Media Faculty Chair Jennifer Cario spoke today at SEMA 2014 in Las Vegas.
Speaking on “Building A Sustainable Social Media Strategy,” Jen presented a practical, step-by-step approach to building a social plan founded on actual business goals. The preso was a perfect primer for everyone from C-Suite to Marketing.
Vegas… cars… social media… sounds like a good time!
Interested… Continue reading