Why Culture is More Important Than Social Media, and Other Lessons from the Painful Comcast Call

Chances are, you’ve already heard the painfully long Comcast customer service call – 5.4 million people have! In case you haven’t heard the call yet, here’s the summary: A man called Comcast to cancel his service, and the customer service representative was far less than helpful. Painfully unhelpful, actually.

As you may expect, the call went viral and exploded all over social media - but this is not a social media problem. This is a problem with culture and customer service.

The biggest lesson to learn here: No matter how much work you put into your social media reputation, if your culture is bad, it doesn’t take much to make it all crumble.

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Tracking Student Behavior Helps Ensure eLearning Success in Higher Ed

richard pattenaude

Richard Pattenaude, President and CEO, Ashford University

We know that eLearning is bringing more educational opportunities to more students and communities through online accessibility. But what advantage does eLearning offer educators when it comes to measuring and nurturing student success, and refining online teaching programs?

Market Motive’s Content Marketing Faculty Chair Greg Jarboe recently attended the APSCU conference, where he interviewed Dr. Richard L. Pattenaude, the President and Chief Executive Officer of Ashford University, for the National Transfer Network.… Continue reading

How Often Should You Repeat a Tweet?

From the Market Motive Forums: How Often Should I Repeat a Tweet?

Tweets are literally here one second and gone the next. As a result, marketers can be tempted to repeat a single message multiple times using scheduling tools.

Some tools may restrict publishing similar messages in a small time frame. This isn’t because of a strict tweeting law, it’s more likely to encourage proper tweeting etiquette.… Continue reading

Brad Geddes Named #3 Most Influential PPC Expert

Brad89Every summer, Hanapin Marketing releases their list of the Top 25 Most Influential PPC Experts as a way to honor the hardest workers in the PPC community. The rankings are based on an “Influence Score,” which takes into consideration no less than 10 different metrics.

For the third year in a row, Market Motive’s PPC faculty chair Brad Geddes has placed on the list of Top 25 Most Influential PPC Experts.

Are You the Roadblock To Your Marketing Team’s Success?

The digital marketing train is pulling out of the station, and marketers who haven’t fully jumped on yet are trying furiously to make the change – but many don’t know how.

In March 2014, Adobe released Digital Roadblock: Marketers Struggle to Reinvent Themselves, which surveyed 1,000+ marketers and identified what’s causing the dangerously slow adaptation of digital.

 

SPOILER: The biggest roadblock to your marketing team’s success may be you.

 

Let’s break it down. Here are our top 7 takeaways from Adobe’s report:

1. Companies are doing significantly more digital marketing

1CompaniesAreDoingMoreDigital

People spend a lot of time on the internet – so smart companies are trying to reach their audience where they live. Broadcast and/or radio advertising are appropriately and quickly giving way to social marketing and email.

Too Many Impressions, Not Enough Clicks

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From the Market Motive Forums: How Can I Get More Clicks From The Impressions I Have?

Getting too many impressions and not enough clicks? There are three main ways to increase clicks from your current impressions:

  1. Examine your search queries
  2. Raise your position (increase bids or quality score)
  3. Test ads (increase CTR)

The first step in examining your account is to understand the actual search queries that are showing your ads. If you find irrelevant queries, then you need to add negatives or refine your match types so that you are only showing for relevant queries.… Continue reading

Why We’re Taking a Risk and Dropping Our Coached Course Prices

$3500 > $1995

You might have noticed that the price for our Coached Courses has recently dropped from $3500 to $1995.

We know some of you have noticed, because you’re quickly flooding the roster.

But once the joy subsides, the 43% price drop may leave you wondering:

Why the change?

It’s a legitimate question.

First, here’s what hasn’t changed: We haven’t changed the course content, and we haven’t reduced the features. We’ve only reduced the price.

Here’s why: It’s an experiment in impact.

We want to impact more lives, not deeper… Continue reading

Just When You Think You Don’t Need Training, K.T. Proves Even a pro in the Industry Can Reach the next Level

karen taggart linkedinK.T. identified her knowledge gap
Karen Taggart (K.T.) was hardly inexperienced. She’d spent 20 years in the industry as a writer and content manager. However, when it came to social media, K.T. realised she could increase her knowledge of the business uses. Social media was here to stay.

She knew her writing experience would help her to produce effective content, but what she needed to know was how to effectively position that content and how the channels all fit together.

“I needed to see how this fits in for my clients — not just in theory, but in practice. And I work much better if I can see the broad view of things.”… Continue reading

Shying Away from Highly Competitive Keywords

Keyword-ResearchImagine you’ve got a highly competitive keyword, and you don’t have the budget to compete on that word alone.

You’ve tried lots of combinations in the hopes of finding a medium or low competitive search term that still contains your highly competitive word, but no luck.

You might be at a point where you’re trying to decide whether to keep competing or just throw in the towel.

That’s just where one Market Motive member found himself this month; but instead of giving up, he turned to his Market Motive SEO forum to get the advice he needed.

The answer I gave him there felt like something that anyone in his position could benefit from, so I thought I’d share it here as well.… Continue reading

How to Succeed in Online Training (and Life)

web_chadHS_2741Chad Vanags went from zero to hero (web analytically speaking). He came into the course completely unfamiliar with Web Analytics and now saves his customers thousands of dollars through his analytics skills.

Follow these five secrets to success we stole from his story, and not only will you be a shoo-in for success in your Coached Course, but you’ll be even more successful in life.

 

 

1. Know Your Why

know your why

“If you don’t have a big purpose in life, it’s really hard to stay dedicated and motivated. There are going to be so many obstacles to derail you, and your why has to be bigger than those obstacles. If you don’t have a big enough why, you’re not going to push through.”

Chad’s ultimate goal is to be an adventure travel host and show people the awesome world we live in. He knew that constant travel requires location independence, which requires developing his ECommerce consulting business, which requires mastering Web Analytics, which would require him being successful in the course. Because he tied his experience in the course to the success of Jake & Chad – his adventure TV show – he was able to attack the course tenaciously and, ultimately, successfully.… Continue reading