Market Motive Salutes Top-Gun Coached Students for Summer 2014

top gun master certifiedMarket Motive offers Coached Courses quarterly that are attended by marketers from around the globe. At the conclusion of each semester, we recognize Top Gun students from each discipline for both the finesse of knowledge and application of the materials.

This elite distinction is awarded to the top performing student in each of our coached courses. All aspects of their performance are taken into consideration: homework, participation, final test score, and final project scores all count!

It’s not easy to pass a Master Certification Coached Course. It’s even tougher to come out Top Gun.

We are pleased and proud to announce the Top Gun Winners from the Summer 2014 semester! [Read more...]

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How Will Facebook’s Upcoming Algorithm Changes Impact Your Page?

facebook Algorithm ChangesFacebook announced some upcoming algorithm changes recently that may have an impact on the posting style you use for your Facebook page.

The basic gist is that “promotional” content – meaning content that aims to get people to sign up, register, buy, etc. – is going to be taking a hit in the algorithm. Facebook wants to shift that type of content to advertising and have brands focus more on offering education, insight, and entertainment in the news feeds.

It makes sense from Facebook’s perspective, but to be honest, it’s annoying as a marketer.… Continue reading

Problems Building and Fixing Local Citations? Learn How From Our SEO Expert

From the Market Motive Forums: Fixing Them NAPs

The other day in the member’s only forum, a student came to me looking for advice and insights into a particular local citations problem she’s facing.

She’s a marketing consultant for a local company that has just one office location. She investigated their current listed citations using the Whitesparks Citation Finder tool and discovered some pretty glaring errors and problems with their name, address and phone number (NAP). Beyond some egregious company name misspellings and wrong phone numbers, a previous SEO consultant also built citations for this very same company for about 10 virtual office locations, which are no longer in use, but the citations still exist.

Long story short, the company has a cacophony of incorrect citations, duplicate citations, and outdated NAPs that need removal ASAP.

What is our marketing consultant to do?… Continue reading

How Many Content Marketing Tactics Are Needed for B2B, B2C Audience?

B2B B2C Market MotiveFrom the Market Motive Forums: How Many Tactics Do You Need?

I received a good question from a Market Motive student in the member’s only forum the other day regarding B2B and B2C content marketing tactics.

The student learned through her fundamentals course that effective B2B marketers use 13 different tactics (white paper, case study, research report, etc.) on average while B2C marketers utilize 12.

Her question: If a company sells B2B, but still needs to have a B2C presence and interaction level to get people to ask about products distributed through B2B partners, does that mean her team will have to juggle 25 different tactics? She also wondered if there would be some overlap to cut this number down if there are just a few messaging tweaks per tactic.

Is the student correct?… Continue reading

How to Get Your First Followers on Twitter and Facebook

market motive social mediaFrom the Market Motive Forums: Here’s How to Build Your Audience on Twitter and Facebook

I bet this scenario sounds familiar: A client asks you to build its social media properties, including Twitter and Facebook. You create the accounts, add the company logo, and fill in all the important fields like business location, store hours, mission statement, and all that fun stuff.

Everyone is super pleased that there are social media pages today where yesterday none existed.

But now what?… Continue reading

What Are The Rules For Creating Hashtags Around Trade Shows And Events?

market motive hashtag

From the Market Motive Forums: Do Hashtags Have “Rules?”

I received an interesting question on the members only forum the other day. A student wanted to know if there are rules for creating hashtags for trade shows and events. To be more specific, if her company is a sponsor at a trade show that already has a hashtag in place, can she create a hashtag specific to her display?

Hashtags aren’t like domain names where you need to register them or claim them with an official group.

But are there any specific “rules?”… Continue reading

How To Solve The Riddle Of Multiple Duplicate Websites

market motive seoFrom the Market Motive Forums: What’s Up With The Dupes?

Recently on the Market Motive forum a student asked a question regarding duplicate content and the pair of e-commerce websites she’s working on. Website #1 is a general site that sells all of the products in her inventory. Website #2 is a specialist website selling only about a third of her products.

As you might expect, she’s concerned there’s an issue of duplicate content since all the product pages of website #2 appear on site #1. (Note: The layout of the pages are different, including the brand at the top of the page, but otherwise they’re identical.)

Website #1 has a Moz domain authority of 35 while #2 comes in at 22.

What is the best way for our student to deal with this tricky situation?… Continue reading

Jennifer Cario at SEMA 2014

Where In The World Is The Market Motive Faculty?

How can the automotive industry benefit from social media planning? Just ask Jen.

Our own Social Media Faculty Chair Jennifer Cario spoke today at SEMA 2014 in Las Vegas.

Speaking on “Building A Sustainable Social Media Strategy,” Jen presented a practical, step-by-step approach to building a social plan founded on actual business goals. The preso was a perfect primer for everyone from C-Suite to Marketing.

Jennifer Cario SEMA 2014

Vegas… cars… social media… sounds like a good time!

Interested… Continue reading

New eBook by Bryan Eisenberg Reaches #1 in Business Skills Section of Amazon Kindle Store

Win a Free eBook

buyer legends eisenbergBreaking News: The brand new eBook by Market Motive’s own Conversion Optimization Faculty Chair Bryan Eisenberg has rocketed to number one in the business skills section of the Amazon Kindle Store!

Co-written by Jeffrey Eisenberg and Anthony Garcia,”Buyer Legends: The Executive Storyteller’s Guide” shows you “a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps, and optimize your sales and marketing.”

Here’s what readers are saying about the new best-selling eBook… Continue reading

Why Do Different Browsers Show Different Results?

From the Market Motive Forums: Different Browsers Give Different Results. What’s the Deal?

Let’s say you manage a website. Every week you check the ranking status of about 30 keywords, typically using Internet Explorer (IE) or Google Chrome.

One particular morning somebody else in the office checks the rankings from a different computer via Firefox and gets drastically different search results – both in maps and organic. Not thinking this is possible, you try it on your personal laptop. Sure enough, typing in the exact same keyword phrases into IE and Firefox gives totally different search results than your colleague. In IE some keywords are ranking #2-3 on a regular basis, but over on Firefox the rankings are just #9-11.

Big difference!

So what in the world is going on here? Is there a way to optimize for different browsers or are you simply doing something wrong with your searches?… Continue reading