Top 10 Digital Marketing Teams of 2014

Market Motive is thrilled to announce the Top 10 Digital Marketing Teams of 2014.

These select companies were chosen from over 100 trained teams based upon a combination of criteria, which included ratio of certifications to team members, efficiency of training, the percentage of training team members who became certified, and more.

So let’s pop the champagne and give a toast to the Top 10 Digital Marketing Teams of 2014!

images1. Eric Mower
Kudo’s to Eric Mower for securing the honor of Top Digital Marketing Team of 2014. The marketing and communications agency offers consumer and B2B advertising, PR and public affairs, brand promotion and digital/direct/relationship marketing. [Read more...]

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Market Motive Spotlight: Adam Lindsey at American Addiction Centers

spotlightSometimes we put the Market Motive Spotlight a student not for their success inside our courses, but for their success after our courses, and how they applied their new skills.

Adam Lindsey

Adam Lindsey

Adam Lindsey is one of those students.

Adam currently works for American Addiction Centers as a Senior Web Analyst and owns his own marketing and consulting business, ConversionGrow.

And the impact his Market Motive training has had on his career is immeasurable.

Or is it?… Continue reading

How Gannett Builds Better Brands Through Marketing Training

Gannett Corporation’s many brands now have access to world-class digital marketing training resources for their teams, and it’s already making a difference.

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With over 500 regional, national, and international publications and web properties in its portfolio, including Cars.com, CareerBuilder, G/O Digital, and USA Today, Gannett Corporation has a powerful and diverse cross-platform reach.

Through its broadcast, print, digital, and mobile brands, Gannett engages more than 110 million people every month.

So it’s business-critical to keep their digital marketing and brand management teams upskilled, up-to-date, and responsive to the rapidly changing digital landscape.

As a forward-thinking company, Gannett recognizes the value of investing in in-house professional development resources to keep its teams current and relevant.

That’s why they’ve recently negotiated a partnership with Market Motive, a leading digital marketing training developer, to provide affordable marketing training to every Gannett brand.… Continue reading

New Feature: LinkedIn Profile Updates

LinkedIn CertWith just one click, Market Motive grads can now have a certification loud and proud on their LinkedIn profiles

Thanks to the nifty coding of our brilliant dev team, graduates of Market Motive can now brag about their certifications directly on their LinkedIn profiles simply by clicking a button.

Each certification now includes an “Add to LinkedIn” button to automate the process of adding your certification to your profile. The button also links back to your profile page on Market Motive as well too.

Pretty sweet, oui?

New Video: Universal Analytics

When analyzing data online, we are often missing a large part of the puzzle. But why?

In this lesson with Avinash Kaushik, you will learn about universal analytics, which involves converting offline or distorted data into usable digital information that can be analyzed accurately.

This will enable you to fill the missing information gap in your data and get a more accurate understanding of your customers.

In this video you will learn to:… Continue reading

New Video: Buyers Legends

Stories help you understand your customers. So imagine the power of crafting a story for the customer personas you have already built.

In this conversion optimization video, Bryan Eisenberg breaks down the importance of creating a narrative for your personas, and he provides the 10 key ingredients that you need to include in this story.

Analyze everything that must go right, and identify everything that can go wrong. Then be sure to think through all the constraints, considerations, and reasonable alternatives your customers will go through on their journey.

Use these buyer legends to understand your customer experience from their perspective, and leverage this perspective to rethink how you help your customers buy.

In this video you will learn to:… Continue reading

New Video: Marketing Automation – Lead Capture & Nurture

Marketing AutomationMatt Bailey shows you how identifying each of your audiences and engaging them in the appropriate way can save you time and money in this Marketing Automation video.

In this lesson you will learn how Marketing Automation can help you capture and nurture leads in a way that will grow your business. With this knowledge you will be able to boost your user engagement, increase sales and leverage your time.

In this video you will learn to:… Continue reading

New Content: SEO Foundations Course

SEO Foundations CourseIn this SEO Foundations Course, Danny Dover will take you through everything you need to know to be able to “talk the talk” of SEO.

This new course will teach you traditional on-page concepts to the importance of keyword research to site architecture, link-building, SEO measurement, and more.

At the end of this course you should understand all the key components as well as implement some initial SEO tasks.

SEO Foundations Course Materials Includes:… Continue reading

Spring and Summer Coached Courses Selling Out Fast

web analytics summer sold outBoth Spring and Summer Web Analytics coached courses with Avinash Kaushik have sold out.

And the waiting lists are filling up fast.

But before you drown your sorrows in comfort food and a Netflix binge, we’re excited to let you know that you can still sign up early for Avinash’s Fall Web Analytics Coached Course that starts September 14.

When you do, you’ll get instant access to all of our self-paced courses, including Social Media, SEO, PPC, Conversion, Email, and Content Marketing.

Instantly. Today. No extra charge. From the moment you sign up, through the end of your Fall Web Analytics Coached Course.

It’s basically like half a year’s worth of extra self-paced access – free – when you sign up for the Web Analytics 2015 Fall Coached Course.

Can’t wait for coaching? You’ve got other great options…

New Video: Maintaining Scent in Email and Social

Maintaining Scent in Email and SocialNew Video Announcement: Maintaining Scent in Email and Social with Brian Eisenberg

Email and Social Media, while different from paid search or display advertising, also need to leverage the concept of scent to keep customers on the path to purchase. Certain scent cues, such as trigger words, imagery, offers, shapes, and location, tell the user that they are on the right path.

See how scent works on social channels such as Facebook and Twitter as well as in email marketing campaigns. Leverage these scent cues to transform your next social or email campaign into a conversion machine.

In this video you will learn to:… Continue reading