What Artificial Intelligence Could Mean for SEO

artificial intelligence and the future of SEO

How will Skynet impact SEO?

Every day, we see advances in human-like artificial intelligence, and search marketers are seeing big changes in the search landscape because of it.

But it doesn’t need to be the end of the world.

Yes, it’s true, Google is investing big in Artificial Intelligence (AI)… and Facebook and Microsoft aren’t far behind.

According to Bloomberg: [Read more...]

Be Sociable, Share!

Market Motive Grad Creates Opportunity for Market Motive Grads

Luck = Preparation + Opportunity

Are YOU prepared for this awesome Web Analytics Career Opportunity?

Mara Alvarez de Lorenzanasuncor-logoIf you have a good memory, you probably remember us singing the praises of Market Motive All Star Mara Alvarez De Lorenzana.

After going through four (yes, four!) Self-paced Courses, she took on the big kahuna of the Web Analytics Coached Course, studying directly with Avinash Kaushik, getting personalized training and guidance, completing a challenging real-world analytics project…

…and finishing at the top of her class, earning Web Analytics Top Gun in 2013.

After graduation, she worked as a freelance Digital Analyst; and then moved into a position as a Senior Advisor for Web Analytics at Suncor Energy.

Here’s your opportunity:

Market Motive #StudyBlitz

study blitz

Ali Naqvi Amrohvi

Superstar dedicated student Ali Naqvi Amrohvi studying and new-parenting simultaneously.

It’s hard to make time.

As dedicated as our members might be to their professional development, as much as they might want to expand their skills and earn the certifications that’ll change their lives, it’s hard to make the time.

You get home from work, dinner needs making, the kids’ homework needs review, the dog needs walking, and by the time you can settle… Continue reading

Top Gun Students – Spring 2015

top gun students

Each semester, our Digital Marketing Coached Courses challenge experienced marketers to up their games, and empower entry-level marketers to enter the industry better prepared than their peers.

And each semester, our students rise to the challenge, give up their precious family time, or their “America’s Got Talent” and “Orange is the New Black,” and dedicate themselves to the longer term goal of improving their careers and lives through rigorous study, challenging exercises, and personalized interaction with a world-class faculty.

Then they turn in impressive real-world final projects, and wait expectantly to hear from the faculty if they’ve passed the class.

Not everyone does.

But those who do, excel.

And among those who excel are the Top Guns.

One outstanding student from each discipline each semester is awarded “Top Gun” status, conferred based on a demanding algorithm that takes into account a variety of metrics, including homework, exercises, quiz scores, final test scores, and that ever-daunting final project.

Today, we announce the Spring Semester Top Guns for 2015.

Congratulations! We couldn’t be more proud.… Continue reading

All New Content Marketing Training Course Launches Today

Content Marketing Training Course

Breaking news! Brand New Content Marketing Course Launches Today!

It’s true! We’ve just completely relaunched our Content Marketing Certification Course from Greg Jarboe.

This longer, more robust and thorough course has 40% more video content, with 10.5 hours of 100% brand new video lessons, and 13 brand new workbooks designed to guide you through your training with learning objectives, key takeaways, vocabulary, and recommended exercises.

You’ll study 11 core modules, two supplemental modules, and a robust final test to earn your Certification.

And you’ll graduate with the skills you need to develop authoritative, shareable, clickable content that generates engagement across a variety of channels.

The best time to start content marketing was five years ago. The second best time is right now.

Learn More About The Course

Here’s a list of the all new modules for this course; each module includes multiple videos, a workbook, and a progress quiz:… Continue reading

Avinash Kaushik says Ask Me Anything

avinash says ask me anything

Got burning questions for Avinash Kaushik?

Now’s your chance!

This month Avinash says “Ask Me Anything”, and he’s throwing caution to the wind to take on your questions.

Wednesday, August 26th, 9:30am PDT

Most powerful analytics tools? Best KPI measurements? Building awesome dashboards? Breaking trends? Biggest time sucks? Now’s your chance to get the answers you crave from Google’s own Digital Marketing Evangelist. It’s “Open Mike Wednesday” and Avinash has your answers. But only if you’re here to ask.


Omnicore’s Hafiz Muhammad Ali in the Spotlight


Hafiz Muhammad Ali made a commitment to excellence.

Hafiz Muhammad Ali

Hafiz Muhammad Ali

As Founder and Adviser at Omnicore Agency, Hafiz has always believed that if you want to grow, then learning is at the essence of it. “I’m excited by continuous change,” he says. “And learning new things is the second half of myself since childhood.”

So he closely followed the thought leaders in digital marketing, and inspired by Avinash Kaushik, chose to join Market Motive to further his professional education.
I completed the Fundamentals Certification first, then SEO, PPC, PR, SOCIAL and Web Analytics from my inspiration Avinash. I had a wonderful experience; it was the course content of every discipline which motivated me to complete them all, one after another.”
But what kind of impact has the training had on his career and business?… Continue reading

Why Lead Scoring Is Like Falling In Love: Free Video

Celebrate with us!

We’ve rolled out an impressive series of updates in our Email Marketing Course, expanding the Marketing Automation modules with:

  • 9 new videos
  • 2 new workbooks
  • and 2 new quizzes.

To celebrate, we’ve made one video free for the taking from today through July 31.

Free Through July 31: Implicit and Explicit Data

Implicit and Explicit data

This 13 minute video explains “why lead scoring is like falling in love.”

Marketing automation systems score leads based on two types of… Continue reading

This Looks Like An Ordinary Blog Post, But When You Read It Your Jaw Will Drop

jennifer carioRaise your hand if you’ve seen these kinds of headlines in your Facebook feed:

  • She Pours Baking Soda Into This Washing Machine and What Happens Next, SO COOL!
  • Dog Waiting At Hospital Until His Owner Died Then Did Something Unbelievable
  • It Looks Like An Ordinary Shell, But When He Pokes It, My Jaw Dropped

Then you click on the link and read that the cool thing that happened next when she poured baking soda into the washing machine wasn’t even remotely cool or interesting.


So what are we to make of these often-misleading headlines that often smell of click bait?… Continue reading