Why Do Different Browsers Show Different Results?

From the Market Motive Forums: Different Browsers Give Different Results. What’s the Deal?

Let’s say you manage a website. Every week you check the ranking status of about 30 keywords, typically using Internet Explorer (IE) or Google Chrome.

One particular morning somebody else in the office checks the rankings from a different computer via Firefox and gets drastically different search results – both in maps and organic. Not thinking this is possible, you try it on your personal laptop. Sure enough, typing in the exact same keyword phrases into IE and Firefox gives totally different search results than your colleague. In IE some keywords are ranking #2-3 on a regular basis, but over on Firefox the rankings are just #9-11.

Big difference!

So what in the world is going on here? Is there a way to optimize for different browsers or are you simply doing something wrong with your searches? [Read more...]

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Does Adding Conversion Tracking to Websites Decrease Quality Scores?

market motive quality scoresFrom the Market Motive Forums: Trying to Determine Why Quality Scores Went Down

Quality scores are critical to an AdWords account as they influence the rank and cost-per-click (CPC) of ads. I recently fielded a great question in our member’s only forum regarding the decrease of quality scores and if this happened due to adding conversion tracking to a website.

A student had an AdGroup with solid overall quality scores of 7+. There was even one term that had a perfect 10 out of 10 score. When conversion tracking was added to the website, there was a dramatic decrease in quality scores on that very same day.

So what’s the deal?… Continue reading

How to Find Influencers For Your Small Business: Part 2

From the Market Motive Forums: Where Are Your Influencers?

In part one of finding influencers for your small business, we talked at length about identifying the product you are offering and ways to initially identify your target audience.

We then talked about social reviews as ways to identify those in your area that already have an affinity for your product and how those reviews can help you identify any local competition.

Are you ready to see your next steps?… Continue reading

How to Find Influencers For Your Small Business: Part 1

From the Market Motive Forums: Where Are Your Influencers?

If you’ve recently opened a small, local business (or are working for one in some capacity) one of the first things you need to do is figure out who the influencers are in your area. These early evangelists will provide the online reviews and positive word of mouth you need to get both new and repeat customers.

You know there are customers out there that will love your product or service, but how do you go about finding them?… Continue reading

Faculty Member Jennifer Cario Speaking at Club Industry Show in Chicago on Oct. 22

jennifer carioJust a friendly heads up that if you’re in the Chicago area on Wednesday, October 22, our esteemed faculty member Jennifer Cario will be speaking about all-things social media at the Club Industry Show at McCormick Place Lakeside Center.

The show brings together fitness industry pros to enable them to check out firsthand the latest trends and products. It’s also the perfect place for companies to learn critical tips and tricks to grow their businesses.

That’s where our expert extraordinaire will lend her expertise.… Continue reading

Is Cookie-Based Personalization The Way To Go?

From the Market Motive Forums: When Is Cookie-Based Personalization The Right Choice?

SearchAre you thinking about ramping up your personalization program to potentially personalize website content to specific visitor groups? By doing so varying content would be presented to different visitors in hopes of delivering them a more personalized experience.

Seems like a total no-brainer.

But what if this tactic negatively affects your SEO efforts?… Continue reading

How Do You Know Where Your Audience Is Online?

From the Market Motive Forums: How To Find Where Your Audience Is Going

Where is your audience?Let’s say you have a brand new online business and have a pretty keen sense of the demographics you’d like to target. How do you go about discovering the platform they spend the most time with?

Generally you’ll find where your audience is by going to different platforms and searching for them.

Keep in mind your audience is never as simple as an age range and location. There are always other factors, primarily the interests of the people who might become your customers. You’ll have to dig deeper on defining who they are and what they are looking for.… Continue reading

Bryan Eisenberg Named Master of Marketing by Entrepreneur

Bryan EisenbergMarket Motive faculty Bryan Eisenberg was recently named one of the top 27 marketing experts in the world by Entrepreneur Magazine.

Speaking of the Wall Street Journal, USA Today and New York Times best-selling author, Entrepreneur said, “He understands what it takes to turn heads in the business world, and is great at what he does.”

Check out the Entrepreneur article to read a bit more about what the magazine has to say about our esteemed faculty member.

And if you’d like to learn from… Continue reading

Top 3 Core Traits of a Successful Team Training Program

skilledup logoMarket Motive account manager and team success liaison Lila Carpenter recently contributed an article with the good folks over at Skilledup, a site dedicated to organizing, curating and reviewing the world of online education. The post centered on some of the best ways managers can build killer training programs for their employees, which can result in better communication, streamlined onboarding and improved employee loyalty and retention.

So how can managers build super-awesome training programs?… Continue reading