High Paying Countries for Social Media Marketing Specialists

Social Media Marketing (SMM) is simply an organized system of achieving marketing goals through social media sites like Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube. However, the actual process of doing that effectively requires expert marketing ability, knowledge of human behavior, data analysis and other valuable skills which a Social Media Marketing Specialist must have.

How to become a Social Media Marketing Specialists know more.

Brief Introduction about Social Media Marketing

Being a form of internet marketing, social media marketing specifically focuses on creating and sharing content in social media networks. Such content include text, images, videos or any type of content designed to drive audience engagement. It may also include paid social media advertising.

For a successful social media marketing campaign, whatever activities are carried out must be centered on the company’s marketing and branding goals.

How Social Media Influences Business Growth

Jason Stone’s MillionaireMentor Instagram account is an incredible example of monumental business growth influenced by social media. Through strategic partnerships with other entrepreneurs on Instagram and producing valuable content for his followers, he amassed 2.5 million followers. He then capitalized on this to net sales worth $7 million in one year, by sharing carefully selected affiliate offers.

Increased sales are just one of the ways social media can influence business growth. The following you get through social media sites can:

  • drive up website traffic
  • raise brand awareness
  • create a positive brand association
  • build brand identity
  • improve targeted communication and interaction with specific audiences
  • serve as a support desk for existing and potential clients
  • build greater influence
  • serve as an alternative advertising platform

High Paying Countries for Social Media Marketing Specialists

Although social media marketing is a global phenomenon utilized by businesses in virtually every country in the world, certain countries stand out with the greatest investments in it and having the most influential companies. Hence, Social Media Marketing Specialists in such countries naturally earn the highest pay.

Social Media Specialist Salary – Top 10 Countries:

  1. Australia

Social Media Specialists in Australia earn an average salary of AUD 70,272 (USD 53,405.31) per year. It’s one of the highest paying countries for Social Media Specialists, with salary ranges between AUD 34,000 and AUD 136,000 (USD 25,839.32 – 103,357.28).

  1. Unites States of America

According to PayScale, Social Media Marketing Specialists have a salary range between $36,000 and $69,000 per year, with the median salary being $45,860 per year.

Neuvoo gives the average salary for Social Media Marketing Specialists as $44,674 per year, which is $23 per hour. This is about 1.5 times higher than the US median wage.

  1. Spain

Based on an experience of 3 to 15 years, a Social Media Specialist in Spain earns between €35,000 (USD 39,905.25) and €50,000 (USD 57,007.5).

  1. Canada

The average Social Media Marketing Specialist’s salary in Canada is C$50,000 (USD 38,821.38). This is higher than the overall Canadian median wage of C$32,790 (USD 25,459.06), and doubles the Canadian minimum wage of C$20,378 (USD 15,822.04).

Here, most Social Media Marketing Specialist professionals start off at a low of C$32,368 (USD 25,131.41), which increases to a high of C$56,278 (USD 43,695.8) for experienced professionals.

  1. Netherlands

Netherlands offers Social Media Specialists a median salary of €30,000 (USD 34,204.5).

  1. United Kingdom

£27,301 (USD 35,204.64) per year or £14 (USD 18.05) per hour is the average salary for Social Media Marketing Specialists in the UK. It’s similar to the UK median wage.

The actual salaries range from a low of £19,000 (USD 24,500.5) for entry-level positions, to a high of £38,000 (USD 49,001) for experienced workers.

  1. Singapore

Entry-level Social Media Specialists in Singapore earn a median salary of S$45,000 (USD 32,560.35). Such salaries typically range between S$36,000 and S$55,000 (USD 26,048.28 – 39,795.99).

  1. Germany

The average net monthly salary of a Social Media Marketing Specialist in Germany is USD 30,218.

  1. Japan

Social media specialists in Japan earn an average net monthly salary of USD 30,218.

  1. Italy

Looking for work as a Social Media Marketing Specialist in Italy, you can expect an average salary of €21,667  (USD 24,703.63) per year, which translates to €11 (USD 12.54) per hour. This is 1.4 times higher than Italy’s average salary.

Entry-level positions have a low of €15,000 (USD 17,102.25), while experienced professionals can command salaries as high as €30,000 (USD 34,204.5).

Social Media Marketing Career Path

Starting as a Social Media Marketing Specialist, you can advance your career to higher level positions.

To succeed, start by advancing to these higher level positions directly related to social media marketing:

  • social media manager
  • social media director
  • social media strategist

Thereafter, you can move on to these higher level positions indirectly related to social media marketing:

  • digital marketing manager
  • marketing director
  • senior marketing manager
  • digital strategist
  • online marketing director


Considering the enormous influence social media continues to have on business growth, demand and pay for Social Media Marketing Specialists is likely to increase globally. Moreover, the profession has immense potential and multiple opportunities for career advancement.

Interested in Social Media Specialists/Experts? Check out Market Motive’s Social Media Marketing training course.

Be Sociable, Share!

Top 10 High Paying Countries for Digital Marketing Specialists

Digital Marketing Specialists

All online marketing efforts are classified as digital marketing. This means Digital Marketing Specialists must possess a wide range of expertise to manage and coordinate varied forms of online marketing campaigns, in multiples platforms.

Become an expert to handle all online marketing channels from our Digital Marketing Specialist program.

Introduction to Digital Marketing

Digital marketing is all about utilizing multiple online channels and assets to connect with current and potential clients.


Why using Content Calendars can take your marketing to the next level


Over the last several years, marketing professionals have come to recognize the power of compelling content to engage their customers and drive traffic and brand awareness. As a result, marketers are being presented with countless new innovations designed to help in the creation, management, and distribution of content.

The most successful marketers utilize several different channels for distributing content – tweets, Facebook posts, blog articles, Instagram, and more. While this broad approach to social media and content leads to better campaign results, it also creates a large organizational burden… Continue reading

How to make your SEO strategy work for mobile first index


Google created a lot of buzz in the SEO circles last month after news of its Mobile first Index finally being part of its algorithm was known.

Garry Illyes clarified (again) that the update is months away (still). He went on to add that SEOs and webmasters need not freak out.

However, it’s not a bad idea to get ready. Is it?

There might be a few questions that might be pop up if you aren’t from the industry, like:

What is Mobile first Index?

Why was… Continue reading

How PPC Training Launched Andrew Hutton’s Career

andrew hutton

Andrew Hutton used PPC training to kick-start a successful career in paid search.

While still a busy sociology student at the University of California Santa Cruz in 2011, Andrew took on an internship with Market Motive; an experience that piqued a new interest in digital marketing.

When he graduated, he entered a competitive job market and found that his UC degree alone wasn’t going to be enough. So he dove back into digital marketing, taking certification courses with Market Motive.
It was a tough economy when I graduated. People were having a hard time finding careers. So I took courses to bolster my resume a bit, and to give me the practical experience I needed to find a job.”
Andrew threw himself into Market Motive’s courses, completing not one but three certifications: A Master Certification in PPC which he earned while studying directly with Google AdWords expert Brad Geddes, and self-guided Practitioner Certifications in both Digital Marketing Foundations and SEO.

And the impact it had was profound.… Continue reading

What Artificial Intelligence Could Mean for SEO

artificial intelligence and the future of SEO

How will Skynet impact SEO?

Every day, we see advances in human-like artificial intelligence, and search marketers are seeing big changes in the search landscape because of it.

But it doesn’t need to be the end of the world.

Yes, it’s true, Google is investing big in Artificial Intelligence (AI)… and Facebook and Microsoft aren’t far behind.

According to Bloomberg:… Continue reading

Market Motive Grad Creates Opportunity for Market Motive Grads

Luck = Preparation + Opportunity

Are YOU prepared for this awesome Web Analytics Career Opportunity?

Mara Alvarez de Lorenzanasuncor-logoIf you have a good memory, you probably remember us singing the praises of Market Motive All-Star Mara Alvarez De Lorenzana.

After going through four (yes, four!) Self-paced Courses, she took on the big kahuna of the Web Analytics Certification Course, studying directly with Avinash Kaushik, getting personalized training and guidance, completing a challenging real-world analytics project…

…and finishing at the top of her class, earning Web Analytics Top Gun in 2013.

After graduation, she worked as a freelance Digital Analyst; and then moved into a position as a Senior Advisor for Web Analytics at Suncor Energy.

Here’s your opportunity:

Market Motive #StudyBlitz

study blitz

Ali Naqvi Amrohvi

Superstar dedicated student Ali Naqvi Amrohvi studying and new-parenting simultaneously.

It’s hard to make time.

As dedicated as our members might be to their professional development, as much as they might want to expand their skills and earn the certifications that’ll change their lives, it’s hard to make the time.

You get home from work, dinner needs making, the kids’ homework needs review, the dog needs walking, and by the time you can settle… Continue reading

Top Gun Students – Spring 2015

top gun students

Each semester, our Digital Marketing Coached Courses challenge experienced marketers to up their games, and empower entry-level marketers to enter the industry better prepared than their peers.

And each semester, our students rise to the challenge, give up their precious family time, or their “America’s Got Talent” and “Orange is the New Black,” and dedicate themselves to the longer term goal of improving their careers and lives through rigorous study, challenging exercises, and personalized interaction with a world-class faculty.

Then they turn in impressive real-world final projects, and wait expectantly to hear from the faculty if they’ve passed the class.

Not everyone does.

But those who do, excel.

And among those who excel are the Top Guns.

One outstanding student from each discipline each semester is awarded “Top Gun” status, conferred based on a demanding algorithm that takes into account a variety of metrics, including homework, exercises, quiz scores, final test scores, and that ever-daunting final project.

Today, we announce the Spring Semester Top Guns for 2015.

Congratulations! We couldn’t be more proud.… Continue reading