The results are in! Over 100 teams trained with Market Motive in 2013, and we are now proud to announce the Top 10 Digital Marketing Teams of the Year!
The award is based on a number of criteria, including the percentage of the training team members who became certified, the ratio of certifications to team members, and the efficiency of training.
Without further ado, we present: The Top 10 Teams of 2013!
1. Asbury Park Press, a Gannett Company
Asbury Park Press attacked their digital marketing training with fervor. As the newspaper industry migrates to digital, Asbury Park Press wants to be well trained for the new arena. [click to continue…]
We’re proud to announce our Digital Marketing Team of the Year for 2013: Gannett’s Asbury Park Press.
With 100+ awesome teams, it took us a few weeks to wade through the 2013 results. But we’re proud to recognize Asbury Park Press for setting themselves apart with a whopping 248 certifications between 108 team members since starting their training in June, 2013.… Continue reading
Paolo Ramazzotti needed a practical approach.
When looking for Web Analytics training, he found courses that were too theory based.
He needed something more.
Paolo found that Market Motive courses would give him the strategic knowledge he needed; and that specifically, the Master Certification courses, with their real-world final projects, would make sure that he could put what he was learning to use straight away.… Continue reading
Want a sneak peek at our most newly updated PPC videos? We’ve got you covered.
You know we’re constantly updating our videos and courses. This week, we’ve completely updated Brad Geddes’ “Introduction to Keywords” video lesson from the full length PPC course.
In this exclusive awesome golden nugget of wisdom Brad takes you through some of the keyword planner tool functions in AdWords and the basics of building or expanding your keyword list.… Continue reading
Media Experts is an innovative Canadian media planning and buying agency with major Canadian clients and dream jobs for those qualified to fill them.
“There’s a lot of demand out there, and not a lot of supply,” says Joaquin Murillo, Media Experts’ Managing Director of Search Marketing, about the shallow pool of qualified online marketers.
So how does Media Experts find and hire the best?… Continue reading
Our Manager of Strategic Relationships, Mark Lamkin, addressed the challenges of positioning Continuing Education courses on higher ed institution websites in his latest article for NCCET’s respected industry publication “Catalyst”.
In the article, Mark provides tips on making your CE curriculum easy to find, compelling to register for, and simple to purchase. Plus, great ideas for following up on student successes.
Yasser Akhtar is an overcomer who took a series of risks that not only landed him a full time job as an analyst at Benjamin Moore, but also put him in the Market Motive Spotlight.
Risk #1: Taking the Web Analytics Master Certification Course
A $3,500 course can look a bit risky, especially when you’re paying for it out of pocket. Yasser took a leap of faith by registering for the course and was surprised by what followed.
“I registered for the class – and I had no idea it would be the toughest class I’ve taken since college. I didn’t even pass it the first time.”
What? Didn’t pass?
It’s true that the Web Analytics Master Certification Course is notoriously difficult, but asking Avinash Kaushik to just hand out gold stars to everyone would be a waste. The course is hard, and Yasser finished with a lot of great feedback but no certification.… Continue reading
Home Depot is in the Market Motive Spotlight for Investing in Their People & Building Up Their Team
“More Saving. More Doing.” Home Depot’s slogan no longer applies to just those looking to remodel their kitchen. Head of SEO & Senior Manager, Sean Kainec, decided to challenge his already competent team to reach the next level of online marketing. Now not only is his team saving time and doing more with polished skills, but Sean has landed him and his team in the Market Motive Spotlight for positively investing into their people.
The Home Depot Challenge: Build A Stronger Team Fast
Because of his own career experiences, Sean knew the importance of training and career development, and he wanted to support those values as a manager. Additionally, having the team go through training would help him manage more effectively:
It was a way to know what standard I could hold them to. So if everybody took the test and passed the test, at least I knew that we have a competency level of a certain amount, and that gave me a baseline for the whole team.… Continue reading
Looking for a Friday distraction?
If you know your online marketing, this industry-themed crossword should be a breeze.
Some easy questions, a few head-scratchers, and a pun or two.… Continue reading
Just seven days ago, we invited our Master Graduates to participate in a speedy competition on our Master Certified LinkedIn group and fill us in on where they are now. We’re proud of how our students have used their training to further their careers and their companies, and we are excited to recognize Top 10 Master Graduate “Where Am I Now” submissions in the Market Motive Spotlight.
Let’s start with our winner: Maurice Revah!
Where Am I Now? How Market Motive Helped Me Launch My Career
Maurice Revah, OMCP Senior Search Marketing Analyst at Media Experts
PPC Master Certification, Winter 2012
I graduated with a Bachelor’s of Commerce in Marketing in June 2009 at the tail end of the recession, and like many other graduates, was forced to accept a job that was not my first choice. After giving this new role a chance for 18 months, I decided it was time for a change.… Continue reading