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In a Nut-Shell: How to Run a Successful Training Program

Detroit media partnership logoDetroit Media Partnership’s Director of Training & Staff Development, Lynn Curtis-Misner, shared with us how they successfully earned a position in the Top 10 Digital Marketing Teams for 2013 - and now we get to share it with you. [click to continue…]


rise interactiveRise Interactive: the leading digital marketing agency, who’s showing the industry how it’s done.

Rise’s success has a lot to do with the agency’s passion for nurturing teams and efficiently dividing those teams to produce the award winning results.

We talked with Rise’s Director of Marketing Brad Messinger, and got the inside scoop on Rise’s approach to team structure.… Continue reading


TN MediaGreat results come from great leadership, and great leadership comes from leading from the front.

That’s what works for TN Media.

TN Media, which placed in Market Motive’s Top 10 Digital Marketing Teams of 2013, didn’t simply assign digital marketing training to their 71 member team and walk away.

“We didn’t leave it up to our team on ‘if you want to do this,’” says Training Manager Margaret Tolbert, “it was, ‘We’re all doing this, and this is when it should be done.’”… Continue reading


kburnsideAs part of the Master Minute Series, Social Media Top Gun Winner & Master Graduate Katie Burnside shared with us how to look like a rockstar at your next marketing meeting.

“One of the biggest things my company encourages is doing research about the different Social Media methods that are out there and the different tools that are available. So I definitely encourage people to go online at least for an hour. Spend an hour trying to find all the new tips and techniques that are out there, so you’re updated on the information. When you go into your next meeting, or you’re brought into the next campaign marketing plan, you’ll have an idea of the tools you use already, plus you’ll have these new ideas that nobody has thought of before. You’re going to look amazing and a rockstar in your own way.… Continue reading


Competition Breeds Cooperation – If You Do It Right

tower-of-certifications-4The Greenville News, a Gannett Company, placed in Market Motive’s Top 10 Digital Marketing Teams for 2013 after their 48 person team earned 108 certifications in just over six months.

“One of our teams was quite competitive [...] they tend to be competitive and want to be stars, which is what we want. In fact, one of the posts outside my office has all of the certificates of completion posted on the post for that team …” – Maggie Krost, VP of Sales & Marketing, The Greenville News Media Group

This competitive, success driven culture didn’t arise accidentally. Krost suggests these four steps to replicate their success:… Continue reading


Master Minute: Whose Opinion Are You Optimizing For?

As part of the Master Minute Series, PPC Top Gun Winner & Master Graduate Richard Farr shared with us what he called his revelation about quality score.

“You hear a lot of Pay Per Click people talking about optimizing your quality score, and really when we’re doing quality score, you’re optimizing for Google’s opinion of you. And you’re optimizing for Google’s revenue. I’ve got some campaigns I’m working on for clients where the quality score is atrocious, but the cost per conversion is phenomenal. And I couldn’t care less about the quality score, because these campaigns are so profitable… Continue reading


Our Fundamentals Course is even more fantastic!

As if covering SEO, Analytics, Social, Conversion, Content Marketing and PPC wasn’t enough…

We just added a whole new Content Marketing primer to the course.

In the wake of Panda and Penguin, Content Marketing takes on a new level of purpose, giving content creators all kinds of new opportunities… and a new complex strategy to develop.

In this short course, Content Marketing expert Greg Jarboe gives you a thorough overview of Content Marketing, answering the who, what, why, and how of Content.

Check out this juicy one minute… Continue reading


Top 10 Digital Marketing Teams of 2013

The results are in! Over 100 teams trained with Market Motive in 2013, and we are now proud to announce the Top 10 Digital Marketing Teams of the Year!

The award is based on a number of criteria, including the percentage of the training team members who became certified, the ratio of certifications to team members, and the efficiency of training.

Without further ado, we present: The Top 10 Teams of 2013!

1. Asbury Park Press, a Gannett Company
Asbury Park Press attacked their digital marketing training with fervor. As the newspaper industry migrates to digital, Asbury Park Press wants to be well trained for the new arena.… Continue reading


Digital Marketing Team of the Year: Asbury Park Press

mm team of the year-EditedWe’re proud to announce our Digital Marketing Team of the Year for 2013: Gannett’s Asbury Park Press.

With 100+ awesome teams, it took us a few weeks to wade through the 2013 results. But we’re proud to recognize Asbury Park Press for setting themselves apart with a whopping 248 certifications between 108 team members since starting their training in June, 2013.… Continue reading


The Power Of Professional Training – More Than Theory

paoloPaolo Ramazzotti needed a practical approach.

When looking for Web Analytics training, he found courses that were too theory based.

He needed something more.

Paolo found that Market Motive courses would give him the strategic knowledge he needed; and that specifically, the Master Certification courses, with their real-world final projects, would make sure that he could put what he was learning to use straight away.… Continue reading