Faculty Member Jennifer Cario Speaking at Club Industry Show in Chicago on Oct. 22

jennifer carioJust a friendly heads up that if you’re in the Chicago area on Wednesday, October 22, our esteemed faculty member Jennifer Cario will be speaking about all-things social media at the Club Industry Show at McCormick Place Lakeside Center.

The show brings together fitness industry pros to enable them to check out firsthand the latest trends and products. It’s also the perfect place for companies to learn critical tips and tricks to grow their businesses.

That’s where our expert extraordinaire will lend her expertise.

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Is Cookie-Based Personalization The Way To Go?

From the Market Motive Forums: When Is Cookie-Based Personalization The Right Choice?

SearchAre you thinking about ramping up your personalization program to potentially personalize website content to specific visitor groups? By doing so varying content would be presented to different visitors in hopes of delivering them a more personalized experience.

Seems like a total no-brainer.

But what if this tactic negatively affects your SEO efforts?… Continue reading

How Do You Know Where Your Audience Is Online?

From the Market Motive Forums: How To Find Where Your Audience Is Going

Where is your audience?Let’s say you have a brand new online business and have a pretty keen sense of the demographics you’d like to target. How do you go about discovering the platform they spend the most time with?

Generally you’ll find where your audience is by going to different platforms and searching for them.

Keep in mind your audience is never as simple as an age range and location. There are always other factors, primarily the interests of the people who might become your customers. You’ll have to dig deeper on defining who they are and what they are looking for.… Continue reading

Bryan Eisenberg Named Master of Marketing by Entrepreneur

Bryan EisenbergMarket Motive faculty Bryan Eisenberg was recently named one of the top 27 marketing experts in the world by Entrepreneur Magazine.

Speaking of the Wall Street Journal, USA Today and New York Times best-selling author, Entrepreneur said, “He understands what it takes to turn heads in the business world, and is great at what he does.”

Check out the Entrepreneur article to read a bit more about what the magazine has to say about our esteemed faculty member.

And if you’d like to learn from… Continue reading

Top 3 Core Traits of a Successful Team Training Program

skilledup logoMarket Motive account manager and team success liaison Lila Carpenter recently contributed an article with the good folks over at Skilledup, a site dedicated to organizing, curating and reviewing the world of online education. The post centered on some of the best ways managers can build killer training programs for their employees, which can result in better communication, streamlined onboarding and improved employee loyalty and retention.

So how can managers build super-awesome training programs?… Continue reading

Reduced Coached Course Prices Sticking Around

We Lowered our Prices in July.

Back in July we decided to take the plunge and drop our coached courses from $3500 to $1995 as an experiment. Today we’re thrilled to announce that we’ll be leaving the price at $1995 for the foreseeable future.

Trust us. It’s a Good Thing.

The reduced pricing allows us to deliver training to more people directly from our talented faculty, and the Coached Courses will enable you to improve your career by leaps and bounds. With affordable training now available, it’s a pretty sweet time to learn the ins… Continue reading

How to push customers over the edge at the end of a buying funnel

endofbuyingcycleblogFrom the Market Motive Forums: Why display benefit copy instead of features copy at the final buying stage of the buying funnel? Aren’t the customers already sold and ready to buy using features as their guide?

People fall off at every stage of the buying funnel.

Someone might want a product/service, but then still doesn’t finish buying it or engaging in the service. It’s common for someone to forget, have something else comes up that distracts the user from their task, or they need a bit more of a push.

At the very end of the buying funnel, it’s a good idea to push a user to finally take action; and people buy products/serves based upon what it’ll do for them.… Continue reading