Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter all allow you, the advertiser, to set up unique URLs to point back to your website. In fact, each ad may (and should) have it’s own unique URL. You don’t need to create unique landing pages for each ad. But instead, you can make each URL unique through the use of URL parameters. By adding parameters to each URL, you will be able to track performance of each campaign in a variety of web analytics tools.
It looks like this:
Display URL = www.site.com/special_offer
Actual URL =
The Display… Continue reading