How many people do you pay to touch your web presence? Nowadays, anyone who changes your site or outbound communication has the potential to derail your hard-earned search marketing progress.
Sure, your staff and consultants are smart – and well intended. But this isn’t enough today. Anyone with access must now have a basic knowledge of search marketing. If you have a large staff, I’ll bet you’re starting to get the picture.
Are you already familiar with some of the following mistakes? Perhaps your:
- Writers didn’t include your top keywords in the main copy
- Design team