Why Waste Time at a Small Business Conference?

I just taught email marketing and Universal Search techniques at a small business marketing conference.

A well intended friend asked me why I “wasted time speaking at a small business marketing conference.” He went on to suggest that I only target major conferences that attract ‘bigger’ clients.

At the conference, I was joined by some excellent speakers who also regularly serve large clients. But I suspect that’s not why they were there. It’s certainly not why I was there.

In online marketing, small businesses run circles around corporate America. Unburdened by red tape, they test, fail, innovate, fail, try one more time and succeed. It’s inspiring. It’s educational. And it’s really fun.

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