Evil or Good? Google use of Web Analytics Data for Ranking

If one of Google’s most significant challenges is to clear the cesspool of content spam, the temptation to use analytics data must be stronger than ever.

There is already evidence that Google is factoring in domain age and the presence of legitimacy indicators on site pages. There’s even talk of giving more credibility to well branded sites or certain types of sites. But one of the more significant factors mentioned in one of Google’s patents is “time spent on the document”.


Longer time on the page (or… Continue reading