We often talk about the Dream Team of Market Motive, and indeed they are. Here's a "way back" trip to my former dream team. Bryan of ZURB interaction designers just posted some images that remind me of the privilege I had to work with a highly creative and fun team at ClickTracks - back in the day.

Blue guy represented a web visitor in an analytics world, but grew to represent reports, products and promotions over time. We went a little overboard trying to come up with… Continue reading

Here's a simple tool that I use in my email deliverability arsenal that helps eliminate spam words in my outbound messages. The script measures the likelihood that an email will fall into a recipient's "junk mail" folder in Outlook 2003. Outlook 2003 uses a word weighting system and this measurement does not guarantee delivery into other mail clients. However, the spam words indicated by Outlook 2003 are used in other inbox protection systems and we have found this tool to be very useful to help us clean up copy and increase the chance for delivery into all inboxes. Paste your email subject… Continue reading