10 years ago people needed hyperlinks from page to page because finding stuff was so hard. We needed a human being to tell us where other relevant stuff was, via those handy instructions baked right into the content.
Google then exploited these links as a way of determining which page is most relevant, creating the famous PageRank mechanism.
I’m wondering if people use these in-content hyperlinks less these days. After all, relevant stuff is just a search away. With the advent of browser toolbar search boxes, it’s even easier for people to search instead of using hyperlinks… Continue reading