If you’re a marketer working online, you know that consumers are distracted and have an ever diminishing attention span. When we’re teaching companies how to market online we have to keep reminding them to reduce the amount of copy to bullet points, headlines and scannable text. Consumers simply don’t read body copy anymore.
On the other hand, those doing SEO will repeatedly hear that you need good copy in your pages so Googlebot knows what the page is talking about.
Learn more about Market Motive’s SEO certification training.
So there lies the paradox: Googlebot is… Continue reading