How to Change Unsubscribe Rates Through Generosity

What makes you stay on an email subscription list?

I posed this question to a few of our own subscribers and the answers were both surprising and expected.

The reasons they stay on had little to do with the subject line or the time of day we send our newsletters — we know these have more to do with the open rate. What keeps people subscribed boils down to one thing: The expectation of something valuable in the email.

In my email marketing course, I teach that there is a direct and inverse relation between the… Continue┬áreading