How binder manufacturers might spin the “Women in Binders” meme to their advantage, and help a worthy cause in the process.
What’s a company to do when they become the unwitting focus of a social meme?
How about playing along?
After one man’s tongue-in-cheek comment on the Bodyform Maxi Pads Facebook page went viral (he complained that their television commercials filled with ecstatic women enjoying monthly bicycle rides and roller coaster outings were misleading), Bodyform responded with their own comic video response.
“If Facebook had a ‘love’ button, we’d have clicked it. But it doesn’t. So we’ve made you a video instead.”
In the video, a faux CEO apologizes for misleading him, and admits that they’d done so because “some people just can’t handle the truth.”
That video itself now has over one million views. Way to leverage a meme, Bodyform! Read the whole story – and see the video – over on Mashable…