Three Things Online Marketers Can Learn From… Superhero Comics

powWhether Marvel or DC, tragic past or strange radiation, changing in phone booths or just plain mutating, superhero comics and their stars have left their mark on American society and culture. They rather efficiently embody our values, our desires, and in some cases even our vices and vulnerabilities, and yet they still manage to save the day every time.

You don’t need X-ray vision to see three things we can learn from our favorite superhero comics.… Continue reading

Three Things Online Marketers Can Learn From… Skydivers

Whether it’s confronting our natural fear of falling, or a simple desire for an adrenaline rush, for some people there’s nothing like the thrill of leaping out of a perfectly good airplane and plunging through the sky … as long as you’ve got a functioning parachute.

Even if your next big leap just consists of launching a new marketing campaign, you can still learn a thing (or three) from these adrenaline junkies.… Continue reading

Don’t Let The New Gmail Tabs Force You To Break Up With Us

Have you missed out?

Did you miss out on this month’s newsletter filled with awesomely powerful internet marketing training webinars of wisdom?

It might be Google’s fault.

If you’re using Gmail, you’ve probably seen the tabs across the top of your mailbox.

Chances are, Google’s decided to direct our monthly newsletter into your Promotions tab.

If you’re a member, you might miss out on your 8 free monthly webinars, and any other members-only updates coming your way.

If you’re a non-member, you’ll be missing out on the two free public webinars we offer every month.

Here’s how you can make sure that doesn’t happen.

Bonus! This doesn’t just work for Market Motive emails… this voodoo will work on any email you feel deserves to be saved from the netherworld of the Promotions Tab.… Continue reading

Six Top Management Challenges for Finding, Seizing, and Managing SEO Opportunity

number six in handSix challenge areas for successful SEO management and implementation

2013 (like every year since forever) has brought a never-ending cascade of changes, updates, and new requirements in SEO.

And that makes managing your SEO initiatives a bigger challenge than ever.

Check out search engine optimization training courses here.

I’ve been working on a new white paper that outlines the six critical SEO issues that every company and enterprise needs to focus on, with observations and recommendations for meeting those challenges successfully.

I’ll be sharing it all in a special live workshop on August 26th, as part of a series on digital marketing team management … but I thought I’d give you a sneak peek.

If you can’t make the webinar (you should really try), this overview will at least make you aware of some of the opportunities, and give you a kick-start toward managing them.… Continue reading

Three Things Online Marketers Can Learn From… Action Movies

Live Free or Die Hard - 20th Century Fox

20th Century Fox

Flashy action films with big-name stars, lots of special effects, and extreme stunts hit all the right buttons to draw audiences in and send them out excited for the inevitable sequel. Why do they do so well? There’s more to it than explosions and shiny things, and online marketers can glean insight from what makes these blockbusters work.… Continue reading