PCI is an integrated marketing communications firm known for going the extra mile for its clients. The agency extended this commitment to excellence into its Market Motive training program. As a result, it had a 100 percent completion and certification rate for its pilot group, placing the PCI team in the Top 10 Digital Marketing Teams for 2013.
“We are always working to better ourselves, and really push that envelope for the benefit of our clients,” Beth Schlesinger, vice president at PCI, said. “We know that if we prioritize learning and experience new strategies and tactics, we’ll be better positioned to continue to innovate and provide creative ideas that help our clients meet their communication goals.”
The team’s highly successful program had four key components. If you take what they’ve done – and combine it with the culture of excellence, improvement, and achievement that’s already inherent to PCI – you’re one step closer to duplicating their results.
1. Get everyone (all skill levels and positions) on the same page.
At PCI, client teams are robust and include senior, and junior, level staff working together with the client to develop and execute successful programs. Having everyone, from PCI’s senior vice presidents to assistant account executives, on the same page, using the same language and being aware of the same digital marketing tools, streamlines the process and allows for better communication within the team and, thus, better results for the clients.… Continue reading