How to Identify and Rank for Low-Competition Keywords


Do you struggle when competing against the big players of your niche?

How do new websites bring traffic to their site when the important keywords are dominated by older sites?

If you can’t beat them, try again from the flanks!

This article will teach you tricks of the trade. While not everyone is a trained Digital Marketing expert, it is important to identify tricks that could help bring a steady stream of traffic your way without having to elbow your way out of the rat race.
Learn… Continue reading

How to Succeed in Online Training (and Life)

web_chadHS_2741Chad Vanags went from zero to hero (web analytically speaking). He came into the course completely unfamiliar with Web Analytics and now saves his customers thousands of dollars through his analytics skills.

Follow these five secrets to success we stole from his story, and not only will you be a shoo-in for success in your Coached Course, but you’ll be even more successful in life.



1. Know Your Why

know your why

“If you don’t have a big purpose in life, it’s really hard to stay dedicated and motivated. There are going to be so many obstacles to derail you, and your why has to be bigger than those obstacles. If you don’t have a big enough why, you’re not going to push through.”

Chad’s ultimate goal is to be an adventure travel host and show people the awesome world we live in. He knew that constant travel requires location independence, which requires developing his ECommerce consulting business, which requires mastering Web Analytics, which would require him being successful in the course. Because he tied his experience in the course to the success of Jake & Chad – his adventure TV show – he was able to attack the course tenaciously and, ultimately, successfully.… Continue reading

Avinash Kaushik says Ask Me Anything

avinash_kaushik-bwDon’t miss out on this rare public Ask Me Anything from Avinash… bring your burning questions next Thursday, June 26th.

You’ve got questions. Avinash has answers.

What are the most powerful tools? Favorite reports? Breaking trends? Biggest time wasters?

If you’ve got questions about web analytics, now’s your chance to get the answers you crave from Google’s own highly recognized and respected Digital Marketing Evangelist.

If you want to learn all the secrets Avinash has to offer, just click on the big orange button below and join us!… Continue reading

Avinash’s Market Motive Master Certification Manifesto: Web Analytics

avinash-kaushik-portraitEvery quarter, we offer a series of coached courses in digital marketing.

The courses are hard. Really hard. They demand a lot of dedication and focus from the students to successfully complete. SEO, Social Media Marketing, PPC Advertising, Mobile Marketing, Web Analytics… they’re all challenging courses.

Especially Web Analytics… this intensive course with Avinash Kaushik and John Marshall is easily the most challenging course we offer. Every single time.

What we’ve learned is, having a roadmap to success, a plan for staying focused and organized and realistic dramatically improves your chances of successfully completing the course and becoming a true Master of digital marketing.

So every quarter, Avinash gives his Web Analytics students a guide to victory, a manifesto of study habits to lead them through the perils and pitfalls of the master course.

And a lot of his advice is relevant to coached study in all the disciplines, not just web analytics.

So we thought we’d share it here, to give you an idea of what you’re in for, and how you can best set yourself up for success.

Here goes…… Continue reading

Top 4 Reasons to Panic on International Panic Day

Today – June 18 – is International Panic Day. Are you panicking about your online strategy (or lack thereof)? Because maybe you should be. Here are the Top 4 Reasons to Panic on International Panic Day:

1. You’re going to look really, really bad

getting fired

Having thousands of Facebook fans isn’t going to help you when an employee live-tweets while being laid off, when you drop an unexpected F-bomb, or when every social media channel blows up at your expense.

A single slip or oversight on your side, or (even scarier!) a disgruntled ex-employee or customer can send your reputation for a nose dive unless you know how to pull up. Do you have someone who is a master of social media channels, able to bounce back from disaster, and put your company’s best foot forward socially? No? If you have a novice managing your company’s reputation, it might be time to panic.… Continue reading

Paolo Put QR Codes at the Top of the Mondelez International Agenda

paolotopgunPaolo Ramazzotti is at it again. After graduating as Top Gun from the Mobile Marketing Coached Course – his third Market Motive Coached Course and second Top Gun distinction – he applied his knowledge to a DigiTools customer’s project and is making a big impact.

Paolo initially struggled to convince his clients of the benefits of QR codes
One of DigiTool’s largest clients is Mondelēz International, which is the European brand name for Kraft. Paolo had thought about using QR Codes to help move their customers online, but in previous conversations they had been hesitant about going forward with the idea.

After going through the course, though, and studying QR Codes as a main part of the curriculum, Paolo was prepared to re-approach the topic.… Continue reading