Bryan Eisenberg Named Master of Marketing by Entrepreneur

Bryan EisenbergMarket Motive faculty Bryan Eisenberg was recently named one of the top 27 marketing experts in the world by Entrepreneur Magazine.

Speaking of the Wall Street Journal, USA Today and New York Times best-selling author, Entrepreneur said, “He understands what it takes to turn heads in the business world, and is great at what he does.”

Check out the Entrepreneur article to read a bit more about what the magazine has to say about our esteemed faculty member.

And if you’d like to learn from… Continue reading

Top 3 Core Traits of a Successful Team Training Program

skilledup logoMarket Motive account manager and team success liaison Lila Carpenter recently contributed an article with the good folks over at Skilledup, a site dedicated to organizing, curating and reviewing the world of online education. The post centered on some of the best ways managers can build killer training programs for their employees, which can result in better communication, streamlined onboarding and improved employee loyalty and retention.

So how can managers build super-awesome training programs?… Continue reading

Reduced Coached Course Prices Sticking Around

We Lowered our Prices in July.

Back in July we decided to take the plunge and drop our coached courses from $3500 to $1995 as an experiment. Today we’re thrilled to announce that we’ll be leaving the price at $1995 for the foreseeable future.

Trust us. It’s a Good Thing.

The reduced pricing allows us to deliver training to more people directly from our talented faculty, and the Coached Courses will enable you to improve your career by leaps and bounds. With affordable training now available, it’s a pretty sweet time to learn the ins… Continue reading

How to push customers over the edge at the end of a buying funnel

endofbuyingcycleblogFrom the Market Motive Forums: Why display benefit copy instead of features copy at the final buying stage of the buying funnel? Aren’t the customers already sold and ready to buy using features as their guide?

People fall off at every stage of the buying funnel.

Someone might want a product/service, but then still doesn’t finish buying it or engaging in the service. It’s common for someone to forget, have something else comes up that distracts the user from their task, or they need a bit more of a push.

At the very end of the buying funnel, it’s a good idea to push a user to finally take action; and people buy products/serves based upon what it’ll do for them.… Continue reading

7 Reasons Scott Brand Is The Essential Employee You’ll Want But Can’t Have – And What To Do About It

ScottBrandBlogI guarantee you that by the end of reading this post, you’ll want to hire Scott Brand.

Inspirations: A Teen Addiction Rehab Facility has already swooped him up, and he is now a valued member of their team.

But there’s good news! There are other people like him! Hopefully Scott’s unique characteristics and success will spark some helpful ideas for the next time you’re hiring.

So here are the 7 reasons why Scott Brand is an essential employee, and tips so you can hire someone like him.… Continue reading

3 Questions to Ask Yourself When an Offer Fails

From the Market Motive Forums: 100 people clicked “Get this offer” to receive a coupon, but nobody went to the store to redeem it. What happened?

When an offer flops, there could be several things at play.

But there’s good news! If you have you tracking set up properly, you can usually find the problem and correct it before your next campaign.

If you have people click “get this offer” button, but no one shows up in a store, here are the top three questions to ask yourself:… Continue reading