New eBook by Bryan Eisenberg Reaches #1 in Business Skills Section of Amazon Kindle Store

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buyer legends eisenbergBreaking News: The brand new eBook by Market Motive’s own Conversion Optimization Faculty Chair Bryan Eisenberg has rocketed to number one in the business skills section of the Amazon Kindle Store!

Co-written by Jeffrey Eisenberg and Anthony Garcia,”Buyer Legends: The Executive Storyteller’s Guide” shows you “a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps, and optimize your sales and marketing.”

Here’s what readers are saying about the new best-selling eBook… Continue reading

This Is Why Search Results Change Between Browsers

Why search results change between browsers

From the Market Motive Forums: Different Browsers Give Different Results. What’s the Deal?

If you use Google regularly, you may have noticed an interesting phenomenon: Search results often change between browsers. This means that the browser you use impacts what pops up on the first page. While it’s easy to chalk this up to being one of those “weird tech things” that no one ever seems to understand – except perhaps the mighty algorithm gods who reside at Google – this is actually just… Continue reading

Does Adding Conversion Tracking to Websites Decrease Quality Scores?

market motive quality scoresFrom the Market Motive Forums: Trying to Determine Why Quality Scores Went Down

Quality scores are critical to an AdWords account as they influence the rank and cost-per-click (CPC) of ads. I recently fielded a great question in our member’s only forum regarding the decrease of quality scores and if this happened due to adding conversion tracking to a website.

A student had an AdGroup with solid overall quality scores of 7+. There was even one term that had a perfect 10 out of 10 score. When conversion tracking was added to the website, there was a dramatic decrease in quality scores on that very same day.

So what’s the deal?… Continue reading

How to Find Influencers For Your Small Business: Part 2

From the Market Motive Forums: Where Are Your Influencers?

In part one of finding influencers for your small business, we talked at length about identifying the product you are offering and ways to initially identify your target audience.

We then talked about social reviews as ways to identify those in your area that already have an affinity for your product and how those reviews can help you identify any local competition.

Are you ready to see your next steps?… Continue reading

How to Find Influencers For Your Small Business: Part 1

From the Market Motive Forums: Where Are Your Influencers?

If you’ve recently opened a small, local business (or are working for one in some capacity) one of the first things you need to do is figure out who the influencers are in your area. These early evangelists will provide the online reviews and positive word of mouth you need to get both new and repeat customers.

You know there are customers out there that will love your product or service, but how do you go about finding them?… Continue reading

Faculty Member Jennifer Cario Speaking at Club Industry Show in Chicago on Oct. 22

jennifer carioJust a friendly heads up that if you’re in the Chicago area on Wednesday, October 22, our esteemed faculty member Jennifer Cario will be speaking about all-things social media at the Club Industry Show at McCormick Place Lakeside Center.

The show brings together fitness industry pros to enable them to check out firsthand the latest trends and products. It’s also the perfect place for companies to learn critical tips and tricks to grow their businesses.

That’s where our expert extraordinaire will lend her expertise.… Continue reading

Is Cookie-Based Personalization The Way To Go?

From the Market Motive Forums: When Is Cookie-Based Personalization The Right Choice?

SearchAre you thinking about ramping up your personalization program to potentially personalize website content to specific visitor groups? By doing so varying content would be presented to different visitors in hopes of delivering them a more personalized experience.

Seems like a total no-brainer.

But what if this tactic negatively affects your SEO efforts?… Continue reading

How Do You Know Where Your Audience Is Online?

From the Market Motive Forums: How To Find Where Your Audience Is Going

Where is your audience?Let’s say you have a brand new online business and have a pretty keen sense of the demographics you’d like to target. How do you go about discovering the platform they spend the most time with?

Generally you’ll find where your audience is by going to different platforms and searching for them.

Keep in mind your audience is never as simple as an age range and location. There are always other factors, primarily the interests of the people who might become your customers. You’ll have to dig deeper on defining who they are and what they are looking for.… Continue reading