New Video: Maintaining Scent in Email and Social

Maintaining Scent in Email and SocialNew Video Announcement: Maintaining Scent in Email and Social with Brian Eisenberg

Email and Social Media, while different from paid search or display advertising, also need to leverage the concept of scent to keep customers on the path to purchase. Certain scent cues, such as trigger words, imagery, offers, shapes, and location, tell the user that they are on the right path.

See how scent works on social channels such as Facebook and Twitter as well as in email marketing campaigns. Leverage these scent cues to transform your next social or email campaign into a conversion machine.

In this video you will learn to:… Continue reading

New Video: Hashtag Marketing

Hashtag MarketingGreg Jarboe’s new content marketing video, Hashtag Marketing, is fresh out of the oven.

Even though hashtags grew popular on Twitter, the practice of using hashtags has expanded widely across Instagram, Facebook, Tumbler and other social channels. They help users find conversations that interest them, and they can help you attract an audience who values your topic of interest.

In this lesson, Greg explains how to leverage hashtags to grow your following and solve marketing problems like increasing web traffic or reshaping your brand perception. Take advantage of hashtags to make sure you are a part of the conversations, already happening online, that relate to your business.

In this video you will learn to:… Continue reading

New Video: Facebook Marketing, Part 4: Integrating Facebook with Other Efforts

Integrating FacebookJennifer Cario’s latest social media video is now live: Facebook Marketing, Part 4: Integrating Facebook with Other Efforts

Facebook’s reach is vast and widespread. Take advantage of this reach by linking blog posts and website content with Facebook’s like, share, and comment systems. This drives your brand into the view of otherwise unengaged prospects.

Learn how to use the Facebook plug-ins to help integrate Facebook into your website. Leverage this integration to grow your list of followers and ultimately grow your audience.

In this video you will learn to:… Continue reading

Market Motive Congratulates Top-Gun Coached Students for Fall 2014

top gun master certifiedMarket Motive offers Coached Courses attended by marketers from all over the world. At the end of each semester, we recognize Top Gun students from multiple disciplines for both the finesse of knowledge and application of all the materials.

This exclusive honor is awarded to the top performing student in each of our coached courses. All aspects of the performance is taken into consideration, which includes participation, test scores, homework, final project scores, and more.

It’s no easy task to complete a Master Certification Coached Course, and it’s even more difficult to come out Top Gun.

We are pleased and proud to announce the Top Gun Winners from the Fall 2014 semester!… Continue reading

Free Webinar: Crushing the Competition with Competitive Analysis

Date & Time: Tuesday, March 31 @ 11:00 am Pacific

Want to Crush the Competition?
Copy Them… Then Better Them.

Finding the leader and building on their strengths is a great way to work your way up the rankings.

Discover how to explore your competition’s backlink profiles, on-page tactics, content strategy, and much more, to improve your own site’s SEO efforts.

Join Todd Malicoat, SEO Faculty Chair at Market Motive, and Fernando Angulo, Head of International Partnerships at SEMrush, and get the tips, tricks, and tools you need to uncover and improve on your competitor’s strategies… Continue reading

Market Motive Spotlight: Anthony Fulford at MediaCom Beyond Advertising


Digital marketing training is tough. You have to embrace the value of training, dedicate time out of your busy schedule, commit to following through, and maybe most importantly, be willing to stretch beyond your comfort zone into complementary areas that will make you a stronger and more valuable marketer.

Anthony Fulford

Anthony Fulford

media com logo

Throwing The Spotlight On MediaCom Beyond Advertising Australia’s Anthony Fulford

It’s that kind of focus that’s landed MediaCom Beyond Advertising (MBA) SEO Manager Anthony Fulford in the Market Motive Spotlight.… Continue reading

Vote for Market Motive: 2015 Skillies Awards

Skillies Award Market Motive

Market Motive has been nominated for the best online community and training platform for business and project management, marketing, and sales topics.

It’s truly an honor to be nominated along with 230 top-notch education providers, and we’d love your vote so we can take home some seriously cool bragging rights.

The voting ends March 3rd, so click on the big ‘ol orange button to cast your vote for Market Motive today. It’ll give you good karma, like helping a grandmother across the street or… Continue reading

The Opportunities For Alternative Education Providers and Universities

Robert McGuire, Editor of Business Trends and Insights at SkilledUp, recently wrote an interesting article over on EvoLLLution that addresses the numerous reasons universities from around the country would be wise to embrace alternative methods of educating their students.

McGuire writes, “As the education technology ecosystem grows, products and services are emerging that push into the traditional territory of colleges and universities. The clearest examples are in skills-based instruction for adults.”

Market Motive is at the forefront of providing, as McGuire writes, “Online curricula in marketing, including in emerging subjects like digital and social media marketing.”

But what does all of this mean specifically for your career and job prospects? … Continue reading

Market Motive Master Scholarship Fund

Market Motive Scholarship Fund

Scholarship fund helps qualified candidates attain access to Master Certified Training.

Growing in the online marketing arena can be tough without hands-on experience, and many people feel left behind with the number of changes happening in the industry. That’s why it’s critical to take your skills to the next level with this exciting opportunity to challenge yourself and rise above the fold of average marketers. At the end of the course, you will have a deep understanding of the industry to vastly propel your career forward.

Two scholarships are currently available:… Continue reading

New Content Marketing Foundations Course

Content Marketing Foundations CourseIn this Content Marketing Foundations Course, Greg Jarboe gives you a thorough overview of content marketing, answering the full questions surrounding the who, what, why, and how of content.

Content Marketing is not new. Internet marketers have been writing content for years. In SEO, articles are written to build authority and to generate inbound links; in Social Media blog posts are generated, LinkedIn articles are written, Facebook posts are carefully crafted.

And yet, in the wake of Panda and Penguin, Content Marketing takes on a new level of purpose, giving legitimate content creators a new voice and a new complex strategy to develop.

Content Marketing Foundations Course Materials Includes:… Continue reading