New Content: Mobile Marketing Foundations with Jeff Hasen

mobile marketing foundationsIn this Mobile Marketing Foundations course video, Jeff Hasen explains the importance and value of mobile marketing programs.

Mobile Marketing enables brands to create a personal relationship that is often not possible through other digital marketing disciplines. With mobile, marketers must continue to move product off the shelves, but they must do that through mobile devices.

Throughout this introductory course, you’ll learn the importance and value of mobile marketing programs. From products and services to location-based targeting all the way to rules and regulations, learn how mobile is creating a personal one-to-one relationship between brands and customers.

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New Content: PPC Foundations with Brad Geddes

PPC FoundationsIn this PPC Foundations course Brad Geddes will take you through everything you need to know to get started with PPC, or paid search, advertising.

From search psychology to targeting opportunities to a hands-on understanding of how the PPC auction actually works to hands-on ad copywriting and paid search measurement, this intro course covers a lot of ground. At the end of the course you should understand all the key components as well as actual building of a paid search ad.

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New Content: Web Analytics Foundations with Avinash Kaushik

Web Analytics Foundations with Avinash KaushikIn this course, Avinash walks through the major concepts of Web Analytics including specific frameworks he has developed to understand web data.

From a comprehensive Web Analytics overview to organizational readiness to segmentation to competitive analysis, Avinash opens the door for analysts and non-analysts alike to gather a rather deep understanding of a traditionally complex topic and make it accessible for everyone inside any organization.

Web Analytics Foundations Course Materials Includes:… Continue reading