How does WPP ensure its companies get the training they need to remain leaders?
World-class training resources for world-class marketers.
As a global leader in marketing communications services, WPP employs over 179,000 people in 3,000 offices across an ever-growing portfolio of brands including Burson-Marsteller, Ogilvy, MediaCom, GroupM, Catalyst, Aqua, Xaxis, Young & Rubicam, Kantar, and Grey Group.
WPP understands the incredible value of investing in digital marketing training. Providing professional development resources ensures their teams are skilled up to meet the challenges of an evolving industry, helps standardize vocabulary and strategy across its properties, and ensures that the competition remains in the rear-view mirror.
That’s why they’ve contracted with Market Motive to provide a complete suite of digital marketing training courses to all their companies. This program empowers WPP companies to quickly implement a trusted training resource, efficiently onboard new talent, and provide experienced marketers with the tools they need to expand their skill sets and remain competitive and relevant.