Market Motive Spotlight: RVT.com

spotlight

Today our Market Motive Spotlight shines brightly on Drew Clifton at RVT.com. The Digital Marketing & Analytics pro was charged with leading the SEO and Digital Analytics initiatives for a lively classifieds and display advertising marketplace site ranked in Alexa’s top 25,000 web destinations.

So how did Drew’s training have a direct impact on RVT’s success?

Let’s hear it straight from the digital marketing guru’s mouth.… Continue reading

The Art of Mobile Persuasion by Jeff Hasen

The Art of Mobile PersuasionHow the World’s Most Influential Brands are Transforming the Customer Relationship Through Courageous Mobile Marketing

We are very excited to announce the publication of Jeff Hasen’s new book, “The Art of Mobile Persuasion.”

Our Mobile Marketing guru Jeff Hasen has just released a new book. And fun fact: The book will constantly be updated in real time once a month so you always have the latest and greatest insights from the industry’s premier expert.

So what can you expect from Jeff’s latest literary work of art? Let’s take a look!… Continue reading

Why Market Motive is Now Part of Simplilearn

market-motive logo anncsimplilearn logo

Michael Stebbins, Chief Innovation Officer, Simplilearn

Shared Values, Passion, and Future

michael stebbinsWhen Avinash Kaushik, John Marshall and I started Market Motive, we set out to change the way the world learns digital marketing, and we’ve achieved this in many ways. As much as we started out focused on sharing our geekery and fascination with digital marketing, over time we’ve become even more fascinated with the ways that online learning… Continue reading

Market Motive Spotlight: Resultify

spotlightToday’s Market Motive Spotlight shines brightly upon Resultify. In the words of Project Manager Alexandra Wennheden, the online agency ponders on a daily basis, ”What should we do in our online marketing in order to get results?”

9 out of 10 of their clients recommend them to others. It’s probably because they’re good at measuring the complete digital landscape and understanding how to optimize it. Or maybe it’s because they’re sharing their knowledge with their clients as much as they want. Or maybe because they create great results. No matter what, they love and live online marketing.

But let’s get to the good stuff. How did they manage the training and to hit their goals?… Continue reading

Market Motive Scholarship Winners Announced

market motive scholarshipWe are proud to announce today the four Market Motive Scholarship winners for 2015. These scholarships will help digital marketing professionals attain access to Master Certified Training.

The Market Motive Master Scholarship Scholarship Fund was initiated earlier this year by the generous contributions of Manjula Higginbotham – herself a 2010 graduate of the program. The intent of the Market Motive Scholarship is to expand the opportunity for passionate marketers around the world to enable them to attain a Master Certification in one discipline or a Practitioner Certification in a complementary discipline

How excited are the winners for this incredible and unique opportunity?

Let’s find out directly from them!… Continue reading

Two New Free Videos: PPC and Social Media

PPC and Social MediaFree through June 30: Introducing two new and free videos for PPC and Social Media

PPC: Managing Search Queries & Negative Keywords

With broad match types and ever-expanding keyword lists, keywords can get out of control very easily. The cure for this is learning how to manage your keywords efficiently, and a major tool for managing keywords is negative keywords. Negative keywords block an ad for showing for a particular query. Smart advertisers will use these to stop ads for showing for low-value keywords that are not performing well. See how to use negative keywords in your account to keep your campaigns running more efficiently.… Continue reading