When it comes to boosting your brand’s online reach, social media is critical. It’s one of the most direct ways to engage with potential customers. Appearing in your followers’ news feeds (and the news feeds of their friends) on a consistent basis is very important in building brand awareness. 95% of adults aged 18-34 are likely to follow brands on social media—that’s a statistic you can’t ignore.
The importance of social media marketing continues to grow, even