A Complete Guide to Email Marketing

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80% of all retail professionals signify that email marketing is one of the greatest tools in customer retention. A 2016 DMA survey indicates that email marketing has a median ROI of 122% when compared to other marketing formats. While these statistics are promising, most people are unaware of what email marketing is and what it entails.

Email marketing is a risky marketing format. It is risky, not because it’s a gamble, but because it is easy to overdo it. Do it right

Inbound Marketing – Connecting Content Strategy and the Marketing Funnel

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Inbound is one of the first things you will come across when you do your research into digital marketing. Despite its apparent popularity, very little is known about inbound marketing. While this is a topic usually covered in a good DMCA course, not all digital marketing specialists can explain how inbound marketing can help you.

So, what exactly is inbound marketing?

Is it just a marketing gimmick? Will it help your brand or business?

These are some of the questions we aim to answer in this… Continue reading

A Complete Overview of the Google Adwords Certification: The What, Why, and How

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Virtually everyone in the digital marketing field has heard of Adwords. However, there is a vast disconnect between knowing the term and truly understanding it. While learning how the Google Adwords platform works is vital for every paid marketing specialist to know, there are few people trained in this. Of course, this is simple enough to fix; plenty of Google Adwords certification courses are available out there in the market for people to learn.

Want to learn how to use the Google Adwords platform? Take our… Continue reading