80% of all retail professionals signify that email marketing is one of the greatest tools in customer retention. A 2016 DMA survey indicates that email marketing has a median ROI of 122% when compared to other marketing formats. While these statistics are promising, most people are unaware of what email marketing is and what it entails.
Email marketing is a risky marketing format. It is risky, not because it’s a gamble, but because it is easy to overdo it. Do it right