How Many Content Marketing Tactics Are Needed for B2B, B2C Audience?

B2B B2C Market MotiveFrom the Market Motive Forums: How Many Tactics Do You Need?

I received a good question from a Market Motive student in the member’s only forum the other day regarding B2B and B2C content marketing tactics.

The student learned through her fundamentals course that effective B2B marketers use 13 different tactics (white paper, case study, research report, etc.) on average while B2C marketers utilize 12.

Her question: If a company sells B2B, but still needs to have a B2C presence and interaction level to get people to ask about products distributed through B2B partners, does that mean her team will have to juggle 25 different tactics? She also wondered if there would be some overlap to cut this number down if there are just a few messaging tweaks per tactic.

Is the student correct?… Continue reading

Make the Best Choice: Vimeo vs Youtube

Online video platforms and web video have exploded in popularity over the last five years. Recently Youtube announced that over a billion hours worth of content is watched on Youtube per day. In fact, recent estimates predict that 80 percent of all consumer Internet traffic will be based on the streaming of or downloading of video content within just two more years.

Each video-sharing platform comes with its plus and minus points. The infographic given below lists the pros and cons of Vimeo and YouTube. … Continue reading