Don’t Let Google’s Search Change Destroy Your Keyword Tracking – With Video From Avinash Kaushik


Gathering keyword data from organic Google searches just got a little more complicated. Here’s what you can do about it.

What’s Changed

On October 18, Google switched search for their logged in users to SSL (HTTPS). At first, this may not sound like much of an issue, but because of the way URLs are constructed when searching with SSL, analytics tools can’t track the keywords used. This means that if someone who is logged in to their Google account searches for “Market Motive”, one piece of information will be missing. Yes, we’ll still know that the person came from Google; but we won’t know the keyword they used. (Remember, this is only for users who are logged in to their Google account when they do their search.)

What You Can Do About It