Keyword Research Q&A with Todd Malicoat

keyword research market motiveFrom the Market Motive Forum: A student has questions about keyword research. Todd Malicoat has the answers.

Earlier this week over in the member’s only forum, a student said, “I’ve been watching your keyword research videos, and I could use clarification in understanding the research topic as a concept.”

Below are the answers to her questions that I hope you might find helpful as well.… Continue reading

Problems Building and Fixing Local Citations? Learn How From Our SEO Expert

From the Market Motive Forums: Fixing Them NAPs

The other day in the member’s only forum, a student came to me looking for advice and insights into a particular local citations problem she’s facing.

She’s a marketing consultant for a local company that has just one office location. She investigated their current listed citations using the Whitesparks Citation Finder tool and discovered some pretty glaring errors and problems with their name, address and phone number (NAP). Beyond some egregious company name misspellings and wrong phone numbers, a previous SEO consultant also built citations for this very same company for about 10 virtual office locations, which are no longer in use, but the citations still exist.

Long story short, the company has a cacophony of incorrect citations, duplicate citations, and outdated NAPs that need removal ASAP.

What is our marketing consultant to do?… Continue reading

How To Solve The Riddle Of Multiple Duplicate Websites

market motive seoFrom the Market Motive Forums: What’s Up With The Dupes?

Recently on the Market Motive forum a student asked a question regarding duplicate content and the pair of e-commerce websites she’s working on. Website #1 is a general site that sells all of the products in her inventory. Website #2 is a specialist website selling only about a third of her products.

As you might expect, she’s concerned there’s an issue of duplicate content since all the product pages of website #2 appear on site #1. (Note: The layout of the pages are different, including the brand at the top of the page, but otherwise they’re identical.)

Website #1 has a Moz domain authority of 35 while #2 comes in at 22.

What is the best way for our student to deal with this tricky situation?… Continue reading

Should I Use WordPress or Blogger for a Free Blog?

From the Market Motive Forums: Is WordPress or Blogger better for a free blog?

The question that comes up a lot is the value of WordPress vs Blogger. As far as SEO goes, it doesn’t matter. I started with Blogger, moved to WordPress, and I now use a self-hosted version of a WordPress install.… Continue reading

What If My Favorite Domain Is Unavailable?

From the Market Motive Forums: Should I settle for a “.info” domain or add dashes to get the domain I want?

wwwIf you think all the good domains are taken, you may be headed toward obscure work-arounds, like sacrificing a Top Level Domain (TLD) for an alternative suffix or adding dashes between your words.

Don’t give up. The effort you invest at the beginning will pay out in the long run. … Continue reading