Three Things Online Marketers Can Learn From… DJs

DJ in a view of the green laserThere’s an evolution going in in music, and it’s got technology written all over it.

EDM is swiftly replacing other genres for musical dominance. Turntables and MIDI controllers are the new guitars. Producer/DJ hybrids like Skrillex and Deadmau5 are the new rock stars… and it shows no signs of slowing down any time soon.

Sound familiar? Sure it does. Because technology’s changing marketing faster than you can say “drop the bass”.… Continue reading

Three Things Online Marketers Can Learn From… Superhero Comics

powWhether Marvel or DC, tragic past or strange radiation, changing in phone booths or just plain mutating, superhero comics and their stars have left their mark on American society and culture. They rather efficiently embody our values, our desires, and in some cases even our vices and vulnerabilities, and yet they still manage to save the day every time.

You don’t need X-ray vision to see three things we can learn from our favorite superhero comics.… Continue reading

Three Things Online Marketers Can Learn From… Skydivers

Whether it’s confronting our natural fear of falling, or a simple desire for an adrenaline rush, for some people there’s nothing like the thrill of leaping out of a perfectly good airplane and plunging through the sky … as long as you’ve got a functioning parachute.

Even if your next big leap just consists of launching a new marketing campaign, you can still learn a thing (or three) from these adrenaline junkies.… Continue reading

Three Things Online Marketers Can Learn From… Action Movies

Live Free or Die Hard - 20th Century Fox

20th Century Fox

Flashy action films with big-name stars, lots of special effects, and extreme stunts hit all the right buttons to draw audiences in and send them out excited for the inevitable sequel. Why do they do so well? There’s more to it than explosions and shiny things, and online marketers can glean insight from what makes these blockbusters work.… Continue reading