How PPC Training Launched Andrew Hutton’s Career

andrew hutton

Andrew Hutton used PPC training to kick-start a successful career in paid search.

While still a busy sociology student at the University of California Santa Cruz in 2011, Andrew took on an internship with Market Motive; an experience that piqued a new interest in digital marketing.

When he graduated, he entered a competitive job market and found that his UC degree alone wasn’t going to be enough. So he dove back into digital marketing, taking certification courses with Market Motive.
It was a tough economy when I graduated. People were having a hard time finding careers. So I took courses to bolster my resume a bit, and to give me the practical experience I needed to find a job.”
Andrew threw himself into Market Motive’s courses, completing not one but three certifications: A Master Certification in PPC which he earned while studying directly with Google AdWords expert Brad Geddes, and self-guided Practitioner Certifications in both Digital Marketing Foundations and SEO.

And the impact it had was profound.… Continue reading

Market Motive Grad Creates Opportunity for Market Motive Grads

Luck = Preparation + Opportunity

Are YOU prepared for this awesome Web Analytics Career Opportunity?

Mara Alvarez de Lorenzanasuncor-logoIf you have a good memory, you probably remember us singing the praises of Market Motive All-Star Mara Alvarez De Lorenzana.

After going through four (yes, four!) Self-paced Courses, she took on the big kahuna of the Web Analytics Certification Course, studying directly with Avinash Kaushik, getting personalized training and guidance, completing a challenging real-world analytics project…

…and finishing at the top of her class, earning Web Analytics Top Gun in 2013.

After graduation, she worked as a freelance Digital Analyst; and then moved into a position as a Senior Advisor for Web Analytics at Suncor Energy.

Here’s your opportunity:

Top Gun Students – Spring 2015

top gun students

Each semester, our Digital Marketing Coached Courses challenge experienced marketers to up their games, and empower entry-level marketers to enter the industry better prepared than their peers.

And each semester, our students rise to the challenge, give up their precious family time, or their “America’s Got Talent” and “Orange is the New Black,” and dedicate themselves to the longer term goal of improving their careers and lives through rigorous study, challenging exercises, and personalized interaction with a world-class faculty.

Then they turn in impressive real-world final projects, and wait expectantly to hear from the faculty if they’ve passed the class.

Not everyone does.

But those who do, excel.

And among those who excel are the Top Guns.

One outstanding student from each discipline each semester is awarded “Top Gun” status, conferred based on a demanding algorithm that takes into account a variety of metrics, including homework, exercises, quiz scores, final test scores, and that ever-daunting final project.

Today, we announce the Spring Semester Top Guns for 2015.

Congratulations! We couldn’t be more proud.… Continue reading

WPP Stays Ahead of the Curve With Digital Marketing Training

How does WPP ensure its companies get the training they need to remain leaders?

World-class training resources for world-class marketers.

wpp logoAs a global leader in marketing communications services, WPP employs over 179,000 people in 3,000 offices across an ever-growing portfolio of brands including Burson-Marsteller, Ogilvy, MediaCom, GroupM, Catalyst, Aqua, Xaxis, Young & Rubicam, Kantar, and Grey Group.

WPP understands the incredible value of investing in digital marketing training. Providing professional development resources ensures their teams are skilled up to meet the challenges of an evolving industry, helps standardize vocabulary and strategy across its properties, and ensures that the competition remains in the rear-view mirror.

That’s why they’ve contracted with Market Motive to provide a complete suite of digital marketing training courses to all their companies. This program empowers WPP companies to quickly implement a trusted training resource, efficiently onboard new talent, and provide experienced marketers with the tools they need to expand their skill sets and remain competitive and relevant.

wpp company logos wpp logos

Announcing Top Gun Winners from Winter 2015!

top gun master certifiedMarket Motive’s Digital Marketing Coached Courses run quarterly and are taken by marketers from everywhere across the globe. Each semester Market Motive presents one student in each of our disciplines with the Top Gun Award to recognize their mastery of the content and real-world application.

Without further ado, here are the Top Gun winners for winter of 2015.… Continue reading

Spring and Summer Coached Courses Selling Out Fast

web analytics summer sold outBoth Spring and Summer Web Analytics coached courses with Avinash Kaushik have sold out.

And the waiting lists are filling up fast.

But before you drown your sorrows in comfort food and a Netflix binge, we’re excited to let you know that you can still sign up early for Avinash’s Fall Web Analytics Coached Course that starts September 14.

When you do, you’ll get instant access to all of our self-paced courses, including Social Media, SEO, PPC, Conversion, Email, and Content Marketing.

Instantly. Today. No extra charge. From the moment you sign up, through the end of your Fall Web Analytics Coached Course.

It’s basically like half a year’s worth of extra self-paced access – free – when you sign up for the Web Analytics 2015 Fall Coached Course.

Can’t wait for coaching? You’ve got other great options…

Market Motive Congratulates Top-Gun Coached Students for Fall 2014

top gun master certifiedMarket Motive offers Coached Courses attended by marketers from all over the world. At the end of each semester, we recognize Top Gun students from multiple disciplines for both the finesse of knowledge and application of all the materials.

This exclusive honor is awarded to the top performing student in each of our coached courses. All aspects of the performance is taken into consideration, which includes participation, test scores, homework, final project scores, and more.

It’s no easy task to complete a Master Certification Coached Course, and it’s even more difficult to come out Top Gun.

We are pleased and proud to announce the Top Gun Winners from the Fall 2014 semester!… Continue reading

Market Motive Salutes Top-Gun Coached Students for Summer 2014

top gun master certifiedMarket Motive offers Coached Courses quarterly that are attended by marketers from around the globe. At the conclusion of each semester, we recognize Top Gun students from each discipline for both the finesse of knowledge and application of the materials.

This elite distinction is awarded to the top performing student in each of our coached courses. All aspects of their performance are taken into consideration: homework, participation, final test score, and final project scores all count!

It’s not easy to pass a Master Certification Coached Course. It’s even tougher to come out Top Gun.

We are pleased and proud to announce the Top Gun Winners from the Summer 2014 semester!… Continue reading

Reduced Coached Course Prices Sticking Around

We Lowered our Prices in July.

Back in July we decided to take the plunge and drop our coached courses from $3500 to $1995 as an experiment. Today we’re thrilled to announce that we’ll be leaving the price at $1995 for the foreseeable future.

Trust us. It’s a Good Thing.

The reduced pricing allows us to deliver training to more people directly from our talented faculty, and the Coached Courses will enable you to improve your career by leaps and bounds. With affordable training now available, it’s a pretty sweet time to learn the ins… Continue reading

6 Steps to Save Grandma! . . . and not need an extension on your training

SaveGrandmaBlog“A student’s grandmother is far more likely to die suddenly just before the student takes an exam, than at any other time of year.”
Eastern Connecticut State University “Study”

No educator has ever been surprised by the flood of emails at the end of a semester relaying the unfortunate death of Grandma. . . and, of course, requesting the appropriate extension or exception.

Another round of Coached Courses starts today, and nearly 100 students all around the world are entering into a rigorous training adventure.

Our goal is to not only present a new batch of successful Master Graduates in December, but to have them graduate with grandmothers.

So, for the sake of grandmothers everywhere, here are the top 6 ways to graduate from any training program without needing to (figuratively) throw Grandma under the bus to get an extension!… Continue reading