Andrew Hutton used PPC training to kick-start a successful career in paid search.
While still a busy sociology student at the University of California Santa Cruz in 2011, Andrew took on an internship with Market Motive; an experience that piqued a new interest in digital marketing.
When he graduated, he entered a competitive job market and found that his UC degree alone wasn’t going to be enough. So he dove back into digital marketing, taking certification courses with Market Motive.
It was a tough economy when I graduated. People were having a hard time finding careers. So I took courses to bolster my resume a bit, and to give me the practical experience I needed to find a job.”
Andrew threw himself into Market Motive’s courses, completing not one but three certifications: A Master Certification in PPC which he earned while studying directly with Google AdWords expert Brad Geddes, and self-guided Practitioner Certifications in both Digital Marketing Foundations and SEO.
And the impact it had was profound.… Continue reading