Market Motive Master Scholarship Fund

Market Motive Scholarship Fund

Scholarship fund helps qualified candidates attain access to Master Certified Training.

Growing in the online marketing arena can be tough without hands-on experience, and many people feel left behind with the number of changes happening in the industry. That’s why it’s critical to take your skills to the next level with this exciting opportunity to challenge yourself and rise above the fold of average marketers. At the end of the course, you will have a deep understanding of the industry to vastly propel your career forward.

Two scholarships are currently available:

  • Two Full-Ride Scholarships: 100% tuition for a course. 10 weeks of live classes to support a structured video curriculum plus 3 months of additional self-paced access. (3 months of self-paced access can be used before or after the course Course.)
  • Two Financial Aid Scholarships: 50% tuition for a course. 10 weeks of live classes to support a structured video curriculum plus 3 months of additional self-paced access. (3 months of self-paced access can be used before or after the course.)

Learn more about the Coached Courses.

About the Market Motive Master Scholarship Fund

Market Motive Scholarship Fund

Manjula Higginbotham

The Market Motive Master Scholarship Fund was initiated by the generous contributions of 2010 graduate Manjula Higginbotham.

Here is how Market Motive changed her life forever and the reasons she decided to contribute to the Market Motive Master Scholarship Fund.

Why did you take Market Motive Courses?

“I took the courses to learn online marketing and web analytics. I have a passion for eCommerce, and I wanted a deeper understanding of online marketing, analytics, and conversions. I signed up for the course wanting to gain expertise in online marketing to help grow my clients’ businesses. Little did I know that the courses would change the way I think, work, prioritize and above all else, provide value for each interaction. I took the conversion optimization and web analytics courses and not only did they teach me valuable skills to pursue a career, but also it changed the lens through which I view my work.

I found Avinash’s blog and had been following it since 2007. I learned a lot from his blog and when he launched Market Motive, I knew it would be a rock-solid education. Avinash has given so much to the community with his free blog and books, so I felt a structured program that he taught was a dream come true for me.”

What were the challenges (personal, professional, and specific to the courses)?

“Graduation was earned with a lot of work and time. To truly develop my skills, it took 20-25 hours per week to dive into the content and apply it to a live project. The time commitment over and above a full-time job (50 hours per week) was the most challenging aspect for me. To add to it, it was a financial risk and a lot of sacrifices of family time and money. I didn’t know where it would lead, but I knew it was necessary to get a strong foundation for growth.

I had borrowed money and dipped into savings to make this happen, so to pay it back quickly I started consulting after work and when I was done studying. The schedule was hectic (many 4 AM mornings) and there were days when I just wanted to give up, but the drive to grow and my husband’s support helped me see it through. I am fortunate to have a very supportive husband who helped carry the load with day-to-day family responsibilities and sacrificed a lot to be able to afford the education.”

What was the experience like?

“The experience was fantastic, challenging, difficult, fulfilling, and much more. I was sleep deprived and had little time for family and friends, but I knew it was a solid foundation that I had to put in place to create financial well-being for my family.

The courses were well structured with video training, direct help from experts in the field (phone calls, email, and forums), and live projects that provided real-world training.

One specific call had a deep impact on my career. I was struggling with segmentation in my web analytics course and couldn’t wrap my head around parts of it. I knew I was missing something; I just didn’t know what. John Marshall scheduled a call with me (outside of weekly group calls) and helped me work through it. He didn’t have to do it but did because it was a foundation concept and he wanted to truly help. It was a core concept, and I was impressed and grateful for the time taken to ensure a good foundation was put in place.”

What were the results?

“Growth: financial, career, and personal. The courses changed the way I looked at my work and my company’s business. I did the web analytics and conversion optimization course and didn’t work in any of these fields specifically. Both the web analytics and conversion optimization courses allowed me to view the business through a new lens, and I saw ways to grow the company. With my skill set in analytics, I was able to better evaluate the value of the business (so I could take a calculated risk and invest in it) and with the conversion optimization course, I was able to successfully provide value to customers and have a huge impact on sales.

I didn’t anticipate the courses would allow me to grow into becoming a partner at the company and help grow sales. Some of the key skills were prioritization, discipline, and learning how to provide and measure what is truly valuable. The courses teach you online marketing and core success skills. I expected the first part and was pleasantly surprised by the latter. Market Motive has been instrumental in changing my life.”

Why did you initiate the Market Motive Master Scholarship Fund?

“When I wanted to learn and take the courses, I couldn’t afford them. I didn’t have to think twice about the value it would offer. I just had to think a lot about how I would pay for it. I had no doubt in my mind that it would have a terrific ROI, but I still needed the money to invest in it. It took me about two years to save and borrow to be able to pay for it.

The courses were one of the core contributors to a successful career and helped create financial well-being for me and my family.

My reason for initiating this fund is to offer students the financial support they may need to take a course and advance their careers. I have received a lot of support from my family and friends and I’d like to pay it forward.

When I discussed this with my husband, he was very supportive and he suggested that it might be a good idea to create an alumni scholarship fund that others may want to contribute to. It is our hope that Market Motive creates a permanent scholarship fund that alumni (and anyone that chooses) can contribute to. A scholarship fund is a great way to pay it forward and change lives by helping create rewarding and successful careers for others.”

What advice do you have for today’s students?

“Give the course your all. You have access to experts in the field that are willing to share their knowledge. This is rare. Make good use of the three months of access to expertise. Learn from them and be inspired by their success and work hard.

Start applying your learning at work on a daily basis and the impact will be visible immediately. You can use these skills in other job roles too. Don’t limit yourself to being in the role before you start contributing. I took the conversion optimization and web analytics courses even though I am not in any of those departments at my company. I took the learning from both and applied it to multiple departments: sales, project management, support, and business development just to name a few. The courses change the lens with which you view your work and interact in the workplace. I didn’t expect it to have such an impact in other departments, but I discovered that it did.

Just go for it and watch it change your life for the better!”

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