New Video: Buyers Legends

Stories help you understand your customers. So imagine the power of crafting a story for the customer personas you have already built.

In this conversion optimization video, Bryan Eisenberg breaks down the importance of creating a narrative for your personas, and he provides the 10 key ingredients that you need to include in this story.

Analyze everything that must go right, and identify everything that can go wrong. Then be sure to think through all the constraints, considerations, and reasonable alternatives your customers will go through on their journey.

Use these buyer legends to understand your customer experience from their perspective, and leverage this perspective to rethink how you help your customers buy.

In this video you will learn to:… Continue reading

New Video: Maintaining Scent in Email and Social

Maintaining Scent in Email and SocialNew Video Announcement: Maintaining Scent in Email and Social with Brian Eisenberg

Email and Social Media, while different from paid search or display advertising, also need to leverage the concept of scent to keep customers on the path to purchase. Certain scent cues, such as trigger words, imagery, offers, shapes, and location, tell the user that they are on the right path.

See how scent works on social channels such as Facebook and Twitter as well as in email marketing campaigns. Leverage these scent cues to transform your next social or email campaign into a conversion machine.

In this video you will learn to:… Continue reading

New Conversion Optimization Foundations Course

conversion optimization foundations course Bryan Eisenberg

In this Conversion Optimization Foundations Course, Bryan Eisenberg will take you through everything you need to know about the world of conversion optimization.

From the importance of maintaining scent to assessing how many of the four personas your website is satisfying to modeling of customer behavior, this Conversion Optimization Foundations Course ties together all the main ingredients of good testing practices.

If you are doing Internet marketing and failing to test your site’s effectiveness, you are doing your business and your customers a disservice. Pinpoint your marketing focus and your missed conversion opportunities with these critical tips and strategies from the industry leader in website optimization.

Conversion Optimization Foundations Course Materials Includes:… Continue reading

New eBook by Bryan Eisenberg Reaches #1 in Business Skills Section of Amazon Kindle Store

Win a Free eBook

buyer legends eisenbergBreaking News: The brand new eBook by Market Motive’s own Conversion Optimization Faculty Chair Bryan Eisenberg has rocketed to number one in the business skills section of the Amazon Kindle Store!

Co-written by Jeffrey Eisenberg and Anthony Garcia,”Buyer Legends: The Executive Storyteller’s Guide” shows you “a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps, and optimize your sales and marketing.”

Here’s what readers are saying about the new best-selling eBook… Continue reading

How to push customers over the edge at the end of a buying funnel

endofbuyingcycleblogFrom the Market Motive Forums: Why display benefit copy instead of features copy at the final buying stage of the buying funnel? Aren’t the customers already sold and ready to buy using features as their guide?

People fall off at every stage of the buying funnel.

Someone might want a product/service, but then still doesn’t finish buying it or engaging in the service. It’s common for someone to forget, have something else comes up that distracts the user from their task, or they need a bit more of a push.

At the very end of the buying funnel, it’s a good idea to push a user to finally take action; and people buy products/serves based upon what it’ll do for them.… Continue reading

How You Can Benefit From Our Faculty’s Expertise!

marketmotivefaculty

If you’re a Market Motive member, you know our faculty is busy designing and building training courses, recording videos, leading live workshops, and answering your questions in the Ask the Experts Forums. Great, right?

But did you know our faculty have lives outside of Market Motive?

It’s true!

All of the Market Motive faculty are active out in the online marketing world; they’re highly respected keynote speakers, consultants, agency owners, business owners, and bloggers. It’s that firsthand day-to-day experience in the trenches of real-time digital marketing that makes their mentorship so valuable and relevant.… Continue reading

Master Minute: 3 Powerful Tips for Copy That Converts

60 seconds. Awesome digital marketing advice.

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Want a single golden nugget of internet marketing wisdom?

In our Master Minute series, we ask our successful Master Certification graduates just one question:Of course you do. And our graduates are here to deliver.

“If you had one minute to share a single valuable piece of marketing advice you learned from Market Motive with another marketer or small business owner, what would you tell them?”

Kevin Bates, Market Motive Master Graduate of SEO and PPC certifications and founder of We’ve Created a Monster, gives you one of his favorite top tips that he thinks every successful marketer should know.… Continue reading

A case study in customer-centric thinking

How one online company is embracing the customer experience to instill confidence, improve conversions, generate referrals, and retain customers.

Lately I’ve been studying some of the new models for promoting local businesses online … daily deal websites in particular. I signed up for Groupon and Juice In The City deals and have been researching the types of businesses that promote through them.

gophoto photo scanning serviceOne offer on Juice In The City caught my eye. It’s from a company called GoPhoto and they provide a… Continue reading

Lists of Tool Lists

Conversion specialist Bryan Eisenberg just posted a great list of 69 Free or Low Cost Tools to Improve Your Web Site :

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Here are a few of my other favorite tool lists:

SEO Guru Todd Malicoat’s summary of “Tool Time With Todd” twitter sessions:

An older, but still functional list of SEO tools: http://www.seocompany.ca/tool/seo-tools.html

Of course, the seoMOZ tool sets: https://moz.com/free-seo-tools

And then some excellent research tools from AdCenter Labs: https://advertise.bingads.microsoft.com/en-us/solutions/tools My favorite is the Commercial Intent Tool.

Bookmark ‘em… Continue reading