SEO and Content Marketing: Everything You Need to Know about Them


Search Engine Optimization and Content Marketing are two aspects of the larger field of digital marketing. Digital marketing experts take opposing positions about where these topics stand. While some experts believe that Content Marketing has replaced SEO, others believe that Content Marketing and SEO are almost the same things. One thing is true, every good SEO specialist worth their dime knows the importance of good content in drawing attention to a website.
So, what is the truth?

Let’s start from the beginning.

What is SEO?

SEO or Search Engine… Continue reading

15 Content Calendar Templates to Help Your Content Strategy

Cover Image for Content Calendar Template List
Do you struggle to keep track of your content?

Grappling with keeping up with content requirements of your team?

A content calendar will help. The right editorial calendar will help you keep an inventory of your content and will help track your requirements. For content marketing professionals, posting blogs and other content consistently is extremely important. Being disorganized can actually reduce the SEO score of their site. When you have all the nitty-gritty taken care of, your team can focus on churning out… Continue reading

The Secret to Writing Eye-Catching Content on Social Media

secret-to-writing-eye-catching-content-on-social-media

Social media has indeed become the best platform for communications and getting your views across to masses. The fact that every major news network, companies small and large, banks, charity and government organizations use social media for publicity is a clear indicator of its popularity. Companies like Old Spice have revived themselves with successful social media campaigns. It is precisely for these reasons that social media marketers are in super high demand by all companies. You too can become one by enrolling in these social media courses.

Reasons for… Continue reading

10 Hacks to Write Great Headlines for Improving Organic CTR

What makes people decide which articles to read and which to ignore?

How can you improve the CTR of your article?

Most writers will tell you that headlines make or break your article. It doesn’t matter if your article contains the secret to eternal happiness, no one will read your article if you don’t have a great headline.

The infographic given below is designed to help you improve your website’s CTR by making great headlines. … Continue reading

Why using Content Calendars can take your marketing to the next level

Content_Calendar_Marketing_MM

Over the last several years, marketing professionals have come to recognize the power of compelling content to engage their customers and drive traffic and brand awareness. As a result, marketers are being presented with countless new innovations designed to help in the creation, management, and distribution of content.

The most successful marketers utilize several different channels for distributing content – tweets, Facebook posts, blog articles, Instagram, and more. While this broad approach to social media and content leads to better campaign results, it also creates a large organizational burden… Continue reading

All New Content Marketing Training Course Launches Today

Content Marketing Training Course

Breaking news! Brand New Content Marketing Course Launches Today!

It’s true! We’ve just completely relaunched our Content Marketing Certification Course from Greg Jarboe.

This longer, more robust and thorough course has 40% more video content, with 10.5 hours of 100% brand new video lessons, and 13 brand new workbooks designed to guide you through your training with learning objectives, key takeaways, vocabulary, and recommended exercises.

You’ll study 11 core modules, two supplemental modules, and a robust final test to earn your Certification.

And you’ll graduate with the skills you need to develop authoritative, shareable, clickable content that generates engagement across a variety of channels.

The best time to start content marketing was five years ago. The second best time is right now.

Learn More About The Course

Here’s a list of the all new modules for this course; each module includes multiple videos, a workbook, and a progress quiz:… Continue reading

Why Lead Scoring Is Like Falling In Love: Free Video

Celebrate with us!

We’ve rolled out an impressive series of updates in our Email Marketing Course, expanding the Marketing Automation modules with:

  • 9 new videos
  • 2 new workbooks
  • and 2 new quizzes.

To celebrate, we’ve made one video free for the taking from today through July 31.

Free Through July 31: Implicit and Explicit Data

Implicit and Explicit data

This 13 minute video explains “why lead scoring is like falling in love.”

Marketing automation systems score leads based on two… Continue reading

New Video: Marketing Automation – Lead Capture & Nurture

Marketing AutomationMatt Bailey shows you how identifying each of your audiences and engaging them in the appropriate way can save you time and money in this Marketing Automation video.

In this lesson, you will learn how Marketing Automation can help you capture and nurture leads in a way that will grow your business. With this knowledge, you will be able to boost your user engagement, increase sales and leverage your time.

In this video you will learn to:… Continue reading

New Video: Hashtag Marketing

Hashtag MarketingGreg Jarboe’s new content marketing video, Hashtag Marketing, is fresh out of the oven.

Even though hashtags grew popular on Twitter, the practice of using hashtags has expanded widely across Instagram, Facebook, Tumbler and other social channels. They help users find conversations that interest them, and they can help you attract an audience who values your topic of interest.

In this lesson, Greg explains how to leverage hashtags to grow your following and solve marketing problems like increasing web traffic or reshaping your brand perception. Take advantage of hashtags to make sure you are a part of the conversations, already happening online, that relate to your business.

In this video you will learn to:… Continue reading

New Content Marketing Foundations Course

Content Marketing Foundations CourseIn this Content Marketing Foundations Course, Greg Jarboe gives you a thorough overview of content marketing, answering the full questions surrounding the who, what, why, and how of content.

Content Marketing is not new. Internet marketers have been writing content for years. In SEO, articles are written to build authority and to generate inbound links; in Social Media blog posts are generated, LinkedIn articles are written, Facebook posts are carefully crafted.

And yet, in the wake of Panda and Penguin, Content Marketing takes on a new level of purpose, giving legitimate content creators a new voice and a new complex strategy to develop.

Content Marketing Foundations Course Materials Includes:… Continue reading