The Secret to Writing Eye-Catching Content on Social Media

secret-to-writing-eye-catching-content-on-social-media

Social media has indeed become the best platform for communications and getting your views across to masses. The fact that every major news network, companies small and large, banks, charity and government organizations use social media for publicity is a clear indicator of its popularity. Companies like Old Spice have revived themselves with successful social media campaigns. It is exactly for these reasons that social media marketers are in super high demand by all companies. You too can become one by enrolling in these social media courses.

Reasons for… Continue reading

10 Hacks to Write Great Headlines for Improving Organic CTR

What makes people decide which articles to read and which to ignore?

How can you improve the CTR of your article?

Most writers will tell you that headlines make or break your article. It doesn’t matter if your article contains the secret to eternal happiness, no one will read your article if you don’t have a great headline.

The infographic given below is designed to help you improve your website’s CTR by making great headlines. … Continue reading

Why using Content Calendars can take your marketing to the next level

Content_Calendar_Marketing_MM

Over the last several years, marketing professionals have come to recognize the power of compelling content to engage their customers and drive traffic and brand awareness. As a result, marketers are being presented with countless new innovations designed to help in the creation, management, and distribution of content.

The most successful marketers utilize several different channels for distributing content – tweets, Facebook posts, blog articles, Instagram, and more. While this broad approach to social media and content leads to better campaign results, it also creates a large organizational burden… Continue reading

All New Content Marketing Training Course Launches Today

Content Marketing Training Course

Breaking news! Brand New Content Marketing Course Launches Today!

It’s true! We’ve just completely relaunched our Content Marketing Certification Course from Greg Jarboe.

This longer, more robust and thorough course has 40% more video content, with 10.5 hours of 100% brand new video lessons, and 13 brand new workbooks designed to guide you through your training with learning objectives, key takeaways, vocabulary, and recommended exercises.

You’ll study 11 core modules, two supplemental modules, and a robust final test to earn your Certification.

And you’ll graduate with the skills you need to develop authoritative, shareable, clickable content that generates engagement across a variety of channels.

The best time to start content marketing was five years ago. The second best time is right now.

Learn More About The Course

Here’s a list of the all new modules for this course; each module includes multiple videos, a workbook, and a progress quiz:… Continue reading

Why Lead Scoring Is Like Falling In Love: Free Video

Celebrate with us!

We’ve rolled out an impressive series of updates in our Email Marketing Course, expanding the Marketing Automation modules with:

  • 9 new videos
  • 2 new workbooks
  • and 2 new quizzes.

To celebrate, we’ve made one video free for the taking from today through July 31.

Free Through July 31: Implicit and Explicit Data

Implicit and Explicit data

This 13 minute video explains “why lead scoring is like falling in love.”

Marketing automation systems score leads based on two… Continue reading

New Video: Marketing Automation – Lead Capture & Nurture

Marketing AutomationMatt Bailey shows you how identifying each of your audiences and engaging them in the appropriate way can save you time and money in this Marketing Automation video.

In this lesson, you will learn how Marketing Automation can help you capture and nurture leads in a way that will grow your business. With this knowledge, you will be able to boost your user engagement, increase sales and leverage your time.

In this video you will learn to:… Continue reading

New Video: Hashtag Marketing

Hashtag MarketingGreg Jarboe’s new content marketing video, Hashtag Marketing, is fresh out of the oven.

Even though hashtags grew popular on Twitter, the practice of using hashtags has expanded widely across Instagram, Facebook, Tumbler and other social channels. They help users find conversations that interest them, and they can help you attract an audience who values your topic of interest.

In this lesson, Greg explains how to leverage hashtags to grow your following and solve marketing problems like increasing web traffic or reshaping your brand perception. Take advantage of hashtags to make sure you are a part of the conversations, already happening online, that relate to your business.

In this video you will learn to:… Continue reading

New Content Marketing Foundations Course

Content Marketing Foundations CourseIn this Content Marketing Foundations Course, Greg Jarboe gives you a thorough overview of content marketing, answering the full questions surrounding the who, what, why, and how of content.

Content Marketing is not new. Internet marketers have been writing content for years. In SEO, articles are written to build authority and to generate inbound links; in Social Media blog posts are generated, LinkedIn articles are written, Facebook posts are carefully crafted.

And yet, in the wake of Panda and Penguin, Content Marketing takes on a new level of purpose, giving legitimate content creators a new voice and a new complex strategy to develop.

Content Marketing Foundations Course Materials Includes:… Continue reading

Announcing Launch of 4-Part Series on Video & YouTube Marketing

We are thrilled to announce a new four-part series from Greg Jarboe that shows you everything you need to know about video and YouTube marketing!

Part 1 – Video & YouTube Marketing: Establishing a Video Marketing Strategy

Establishing a Video Marketing StrategyTaking your existing TV commercials and putting them on a YouTube channel is not a YouTube video marketing strategy. A great video marketing strategy should leverage the unique behaviors that users crave on YouTube. Successful vloggers respond to comments on their videos, and brands should too. Successful YouTube stars release multiple videos a week, and brands should too. Successful YouTube channels create videos beyond 30-second commercials, and brands should too.

Greg covers these tactics and more as he introduces the world of video marketing. See how to create a YouTube marketing plan that excites your viewers and garners attention from those beyond your core audience.

Learn more about Content Marketing Certification Training.

You will learn to:… Continue reading

How Many Content Marketing Tactics Are Needed for B2B, B2C Audience?

B2B B2C Market MotiveFrom the Market Motive Forums: How Many Tactics Do You Need?

I received a good question from a Market Motive student in the member’s only forum the other day regarding B2B and B2C content marketing tactics.

The student learned through her fundamentals course that effective B2B marketers use 13 different tactics (white paper, case study, research report, etc.) on average while B2C marketers utilize 12.

Her question: If a company sells B2B, but still needs to have a B2C presence and interaction level to get people to ask about products distributed through B2B partners, does that mean her team will have to juggle 25 different tactics? She also wondered if there would be some overlap to cut this number down if there are just a few messaging tweaks per tactic.

Is the student correct?… Continue reading