Why using Content Calendars can take your marketing to the next level


Over the last several years, marketing professionals have come to recognize the power of compelling content to engage their customers and drive traffic and brand awareness. As a result, marketers are being presented with countless new innovations designed to help in the creation, management, and distribution of content.

The most successful marketers utilize several different channels for distributing content – tweets, Facebook posts, blog articles, Instagram, and more. While this broad approach to social media and content leads to better campaign results, it also creates a large organizational burden and an endless stream of tiny deadlines.

Recently, a variety of content calendar tools has emerged as a way to plan and automate the delivery of different types of content. As most marketing departments are eager to increase their focus on consistently delivering content across many different channels, familiarity and expertise with content management calendar tools will become even more important.

The Right Timing Gives the Best Results

Recently, there has been a lot of research providing insight into content marketing best practices. According to the Content Marketing Institute, 60% of the most successful marketers release new content every day, and 85% of content leaders release content on a consistent basis.

What this shows is that, for any amount of content, the industry leaders will gain an edge through timing their delivery. Whether it is daily, weekly, or somewhere in between – there is a demonstrated benefit to utilizing content in a way that engages your audience on a regular basis.

Dedicated use of a content calendar ensures you take advantage of this fact. Being able to shuffle around your planned content delivery with an eye towards consistency and regular engagement is a huge benefit all by itself.

More Types of Content, Managed in One Place

Since a content calendar template is built to organize and plan several types of content, marketers can easily add different delivery channels and content types into their regular rotation.

The content marketers with the most impressive results use an average of 13 different marketing techniques. This means not only distributing content through different kinds platforms, but varying the format between short articles, infographics, videos, and more. It can be a headache to juggle different content types while also being mindful of the timing of the message and overlap with other campaigns. A centralized hub that displays all these different content types in one calendar format can make it a breeze to add new approaches to your content market roster.

Effortless and Immediate Results with Free Tools

Setting up a great content calendar doesn’t require a tremendous amount of legwork or expensive software. In fact, there are several free spreadsheet and calendar tools that can help you quickly organize and plan your content delivery.

Being able to visually arrange and navigate a weekly, monthly, or yearly schedule of planned content can provide an instant level of clarity that would be impossible to achieve otherwise. Making strategic changes or shuffling around different tweets, posts, and videos become much easier when these changes can be put in the context of all the other simultaneous content channels.

Even without using the deeper functions of content calendars, the boon to organization and planning is immense. Content can be planned days – or even weeks – in advance, and strategically timed to achieve maximum results. Deadlines for content creation will never be rushed because articles and posts will be confidently planned well ahead of delivery.  This, in turn, will result in more consistency to content marketing efforts.

Oh, and let’s not forget about timeliness.  Regardless of your niche, there are always ways you can plan marketing campaigns around holidays to get tremendous ROI.  Content calendars are a perfect way to integrate these types of ‘micro-marketing’ campaigns into your overall marketing strategy.

Calendar Functionality to Can Help Manage Teams and Track Results

Most free content calendars provide templates and spreadsheets for tracking different content channels, but can also be customized to capture the organization’s delivery workflow. Columns can be added to show which team members are responsible for creating, editing, and publishing the content piece.

With clever use of a content calendar, team strategy and individual deliverable details can be consolidated in one place. Workloads for teams and individuals can be synced with important business milestones and delivery goals to make sure that a plan is not only strategically well-conceived but also realistic and achievable.

In the same way, most content calendar templates already include, or can be modified to include key metrics to track the success of a piece of content. Data about traffic generated, bounce rate, and sales can be correlated to specific blog pieces. This can help identify areas of opportunity for delivery times, methods, and format. This can be a handy addition to, or even a replacement of, the marketing department’s current reporting suite. Being able to see results of previous content delivery, and then move over one tab to plan future content delivery, can drive impressive results.

One Part of the Content Puzzle

Recent marketing data shows that the companies that spend the most effort on content creation and delivery have the best results. It is becoming increasingly important to tackle content efforts with focus and long-term planning as the goal of engaging customers becomes more competitive. Social networks have constantly changing algorithms which give preference to engagement. Once we’ve figured out as to what time and type of content work with an audience, a content calendar helps retain and push for growth in a disciplined manner.

There are a plethora of great tools available that have been developed to capture campaign data and automate content delivery. Incorporating free content calendars into your daily workflow and planning sessions is a valuable way to centralize content marketing strategy, delivery, and results in one place. With their intuitive interfaces and low learning curve, content calendars can easily become invaluable.

All New Content Marketing Training Course Launches Today

Content Marketing Training Course

Breaking news! Brand New Content Marketing Course Launches Today!

It’s true! We’ve just completely relaunched our Content Marketing Certification Course from Greg Jarboe.

This longer, more robust and thorough course has 40% more video content, with 10.5 hours of 100% brand new video lessons, and 13 brand new workbooks designed to guide you through your training with learning objectives, key takeaways, vocabulary, and recommended exercises.

You’ll study 11 core modules, two supplemental modules, and a robust final test to earn your Certification.

And you’ll graduate with the skills you need to develop authoritative, shareable, clickable content that generates engagement across a variety of channels.

The best time to start content marketing was five years ago. The second best time is right now.

Learn More About The Course

Here’s a list of the all new modules for this course; each module includes multiple videos, a workbook, and a progress quiz:… Continue reading

Why Lead Scoring Is Like Falling In Love: Free Video

Celebrate with us!

We’ve rolled out an impressive series of updates in our Email Marketing Course, expanding the Marketing Automation modules with:

  • 9 new videos
  • 2 new workbooks
  • and 2 new quizzes.

To celebrate, we’ve made one video free for the taking from today through July 31.

Free Through July 31: Implicit and Explicit Data

Implicit and Explicit data

This 13 minute video explains “why lead scoring is like falling in love.”

Marketing automation systems score leads based on two… Continue reading

New Video: Marketing Automation – Lead Capture & Nurture

Marketing AutomationMatt Bailey shows you how identifying each of your audiences and engaging them in the appropriate way can save you time and money in this Marketing Automation video.

In this lesson, you will learn how Marketing Automation can help you capture and nurture leads in a way that will grow your business. With this knowledge, you will be able to boost your user engagement, increase sales and leverage your time.

In this video you will learn to:… Continue reading

New Video: Hashtag Marketing

Hashtag MarketingGreg Jarboe’s new content marketing video, Hashtag Marketing, is fresh out of the oven.

Even though hashtags grew popular on Twitter, the practice of using hashtags has expanded widely across Instagram, Facebook, Tumbler and other social channels. They help users find conversations that interest them, and they can help you attract an audience who values your topic of interest.

In this lesson, Greg explains how to leverage hashtags to grow your following and solve marketing problems like increasing web traffic or reshaping your brand perception. Take advantage of hashtags to make sure you are a part of the conversations, already happening online, that relate to your business.

In this video you will learn to:… Continue reading

New Content Marketing Foundations Course

Content Marketing Foundations CourseIn this Content Marketing Foundations Course, Greg Jarboe gives you a thorough overview of content marketing, answering the full questions surrounding the who, what, why, and how of content.

Content Marketing is not new. Internet marketers have been writing content for years. In SEO, articles are written to build authority and to generate inbound links; in Social Media blog posts are generated, LinkedIn articles are written, Facebook posts are carefully crafted.

And yet, in the wake of Panda and Penguin, Content Marketing takes on a new level of purpose, giving legitimate content creators a new voice and a new complex strategy to develop.

Content Marketing Foundations Course Materials Includes:… Continue reading

Announcing Launch of 4-Part Series on Video & YouTube Marketing

We are thrilled to announce a new four-part series from Greg Jarboe that shows you everything you need to know about video and YouTube marketing!

Part 1 – Video & YouTube Marketing: Establishing a Video Marketing Strategy

Establishing a Video Marketing StrategyTaking your existing TV commercials and putting them on a YouTube channel is not a YouTube video marketing strategy. A great video marketing strategy should leverage the unique behaviors that users crave on YouTube. Successful vloggers respond to comments on their videos, and brands should too. Successful YouTube stars release multiple videos a week, and brands should too. Successful YouTube channels create videos beyond 30-second commercials, and brands should too.

Greg covers these tactics and more as he introduces the world of video marketing. See how to create a YouTube marketing plan that excites your viewers and garners attention from those beyond your core audience.

Learn more about Content Marketing Certification Training.

You will learn to:… Continue reading

How Many Content Marketing Tactics Are Needed for B2B, B2C Audience?

B2B B2C Market MotiveFrom the Market Motive Forums: How Many Tactics Do You Need?

I received a good question from a Market Motive student in the member’s only forum the other day regarding B2B and B2C content marketing tactics.

The student learned through her fundamentals course that effective B2B marketers use 13 different tactics (white paper, case study, research report, etc.) on average while B2C marketers utilize 12.

Her question: If a company sells B2B, but still needs to have a B2C presence and interaction level to get people to ask about products distributed through B2B partners, does that mean her team will have to juggle 25 different tactics? She also wondered if there would be some overlap to cut this number down if there are just a few messaging tweaks per tactic.

Is the student correct?… Continue reading

How You Can Benefit From Our Faculty’s Expertise!


If you’re a Market Motive member, you know our faculty is busy designing and building training courses, recording videos, leading live workshops, and answering your questions in the Ask the Experts Forums. Great, right?

But did you know our faculty have lives outside of Market Motive?

It’s true!

All of the Market Motive faculty are active out in the online marketing world; they’re highly respected keynote speakers, consultants, agency owners, business owners, and bloggers. It’s that firsthand day-to-day experience in the trenches of real-time digital marketing that makes their mentorship so valuable and relevant.… Continue reading

Tracking Student Behavior Helps Ensure eLearning Success in Higher Ed

richard pattenaude

Richard Pattenaude, President and CEO, Ashford University

We know that eLearning is bringing more educational opportunities to more students and communities through online accessibility. But what advantage does eLearning offer educators when it comes to measuring and nurturing student success, and refining online teaching programs?

Market Motive’s Content Marketing Faculty Chair Greg Jarboe recently attended the APSCU conference, where he interviewed Dr. Richard L. Pattenaude, the President and Chief Executive Officer of Ashford University, for the National Transfer Network.… Continue reading