Sentiment Analysis – All You Need To Know About It

sentiment-analysis
As the adage goes, ‘it takes 20 years to build trust, but a day to destroy it’.

Brands have to care about what people think about them to stay on the top of their field. This is where the overly technical field of sentiment analysis connects to social media.

A ton of companies and brands now use sentiment analysis to find out what people are saying about them on social media. A bad review on social media can destroy a brand’s reputation if ignored

4 Free Social Media Tools To Streamline Your Posting Schedule

4-free-social-media-tools-to-simplify-streamline-your-posting-schedule.

When it comes to boosting your brand’s online reach, social media is critical. It’s one of the most direct ways to engage with potential customers. Appearing in your followers’ news feeds (and the news feeds of their friends) on a consistent basis is very important in building brand awareness. 95% of adults aged 18-34 are likely to follow brands on social media—that’s a statistic you can’t ignore.

The importance of social media marketing continues to grow, even

5 Pillars for Scaling Your Digital Marketing Agency

Let’s think back to how agencies were doing marketing decades ago. It was all about direct mails, radio, print, and TV ads. To go head-to-head with the competition meant pulling out all the stops in the creative department.

Today’s marketing requires more than just a play on creativity, though. Professionals who want to offer their services to agencies and websites need to have more than just Don Draper’s smarts. Today, to carve a niche for themselves, marketers need to be trained in digital marketing

Why using Content Calendars can take your marketing to the next level

Content_Calendar_Marketing_MM

Over the last several years, marketing professionals have come to recognize the power of compelling content to engage their customers and drive traffic and brand awareness. As a result, marketers are being presented with countless new innovations designed to help in the creation, management, and distribution of content.

The most successful marketers utilize several different channels for distributing content – tweets, Facebook posts, blog articles, Instagram, and more. While this broad approach to social media and content leads to better campaign results, it also creates a large organizational burden… Continue reading