How to make your SEO strategy work for mobile first index


Google created a lot of buzz in the SEO circles last month after news of its Mobile first Index finally being part of its algorithm was known.

Garry Illyes clarified (again) that the update is months away (still). He went on to add that SEOs and webmasters need not freak out.

However, it’s not a bad idea to get ready. Is it?

There might be a few questions that might pop up in your head, if you aren’t from the industry, like:

What is Mobile first Index?… Continue reading

The Art of Mobile Persuasion by Jeff Hasen

The Art of Mobile PersuasionHow the World’s Most Influential Brands are Transforming the Customer Relationship Through Courageous Mobile Marketing

We are very excited to announce the publication of Jeff Hasen’s new book, “The Art of Mobile Persuasion.”

Our Mobile Marketing guru Jeff Hasen has just released a new book. And fun fact: The book will constantly be updated in real time once a month so you always have the latest and greatest insights from the industry’s premier expert.

So what can you expect from Jeff’s latest literary work of art? Let’s take a look!… Continue reading

New Content: Mobile Marketing Foundations with Jeff Hasen

mobile marketing foundationsIn this Mobile Marketing Foundations course video, Jeff Hasen explains the importance and value of mobile marketing programs.

Mobile Marketing enables brands to create a personal relationship that is often not possible through other digital marketing disciplines. With mobile, marketers must continue to move product off the shelves, but they must do that through mobile devices.

Throughout this introductory course, you’ll learn the importance and value of mobile marketing programs. From products and services to location-based targeting all the way to rules and regulations, learn how mobile is creating a personal one-to-one relationship between brands and customers.

Mobile Marketing Foundations Course Materials Includes:… Continue reading

How You Can Benefit From Our Faculty’s Expertise!


If you’re a Market Motive member, you know our faculty is busy designing and building training courses, recording videos, leading live workshops, and answering your questions in the Ask the Experts Forums. Great, right?

But did you know our faculty have lives outside of Market Motive?

It’s true!

All of the Market Motive faculty are active out in the online marketing world; they’re highly respected keynote speakers, consultants, agency owners, business owners, and bloggers. It’s that firsthand day-to-day experience in the trenches of real-time digital marketing that makes their mentorship so valuable and relevant.… Continue reading

6 Reasons Why Brands Need a Great Mobile Marketing Strategy


Are you still unclear about jumping on the mobile advertising bandwagon?

Not sure if your site needs a solid mobile strategy?

Mobile marketing is no longer a ‘trend’ of the future, it now makes or breaks any brand. Unfortunately, several brands fail to see the importance of mobile in their marketing strategy and fewer still are equipped to handle the change. It is becoming increasingly important for brands to integrate mobile marketing into their traditional digital marketing strategy. In fact, we could go

Does a Mobile “Opt-In” Opt Into Everything?

From the Market Motive Forums: Does a mobile “opt in” opt the user into everything?

Mobile Phone Opt InMobile campaign rules are extremely important, not only to protect your company legally but also because people may feel violated or upset if they think you’ve crossed a boundary by contacting them when they aren’t expecting it.

Thus: the opt-in.

Opt-ins are for permission-based databases, primarily for communication via SMS.… Continue reading

Top 4 Reasons to Panic on International Panic Day

Today – June 18 – is International Panic Day. Are you panicking about your online strategy (or lack thereof)? Because maybe you should be. Here are the Top 4 Reasons to Panic on International Panic Day:

1. You’re going to look really, really bad

getting fired

Having thousands of Facebook fans isn’t going to help you when an employee live-tweets while being laid off, when you drop an unexpected F-bomb, or when every social media channel blows up at your expense.

A single slip or oversight on your side, or (even scarier!) a disgruntled ex-employee or customer can send your reputation for a nose dive unless you know how to pull up. Do you have someone who is a master of social media channels, able to bounce back from disaster, and put your company’s best foot forward socially? No? If you have a novice managing your company’s reputation, it might be time to panic.… Continue reading

Paolo Put QR Codes at the Top of the Mondelez International Agenda

paolotopgunPaolo Ramazzotti is at it again. After graduating as Top Gun from the Mobile Marketing Coached Course – his third Market Motive Coached Course and second Top Gun distinction – he applied his knowledge to a DigiTools customer’s project and is making a big impact.

Paolo initially struggled to convince his clients of the benefits of QR codes
One of DigiTool’s largest clients is Mondelēz International, which is the European brand name for Kraft. Paolo had thought about using QR Codes to help move their customers online, but in previous conversations they had been hesitant about going forward with the idea.

After going through the course, though, and studying QR Codes as a main part of the curriculum, Paolo was prepared to re-approach the topic.… Continue reading

Where Are They Now?

spotlightJust seven days ago, we invited our Master Graduates to participate in a speedy competition on our Master Certified LinkedIn group and fill us in on where they are now. We’re proud of how our students have used their training to further their careers and their companies, and we are excited to recognize Top 10 Master Graduate “Where Am I Now” submissions in the Market Motive Spotlight.

Let’s start with our winner: Maurice Revah!


Where Am I Now? How Market Motive Helped Me Launch My Career

Maurice Revah, OMCP Senior Search Marketing Analyst at Media Experts

PPC Master Certification, Winter 2012

I graduated with a Bachelor’s of Commerce in Marketing in June 2009 at the tail end of the recession, and like many other graduates, was forced to accept a job that was not my first choice. After giving this new role a chance for 18 months, I decided it was time for a change.… Continue reading

The Power of Professional Training – Find what you’re looking for!

phil linkedinPhil Leacock found exactly what he was looking for.

He was looking for training to help impact his social media strategy. And he wanted to get that training from people who had real-world business experience.

Phil spent months looking for the best training provider; ultimately, he found everything he needed at Market Motive.

The training he got made a huge difference to his mastery of social marketing strategy, and to his personal ability to lead the change.

His advice?… Continue reading