New Video Announcement: Maintaining Scent in Email and Social with Brian Eisenberg
Email and Social Media, while different from paid search or display advertising, also need to leverage the concept of scent to keep customers on the path to purchase. Certain scent cues, such as trigger words, imagery, offers, shapes, and location, tell the user that they are on the right path.
See how scent works on social channels such as Facebook and Twitter as well as in email marketing campaigns. Leverage these scent cues to transform your next social or email campaign into a conversion machine.
In this video you will learn to:
- Name scent triggers that communicate the concept of scent to online users
- Identify ads and landing pages that maintain scent effectively
- Recognize ads and landing pages that have broken scent
If you’re not yet a member, feel free to watch the first two chapters. If you are already a member, we hope you enjoy the new content!
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