New Content: PPC Foundations with Brad Geddes

PPC FoundationsIn this PPC Foundations course Brad Geddes will take you through everything you need to know to get started with PPC, or paid search, advertising.

From search psychology to targeting opportunities to a hands-on understanding of how the PPC auction actually works to hands-on ad copywriting and paid search measurement, this intro course covers a lot of ground. At the end of the course you should understand all the key components as well as actual building of a paid search ad.

PPC Foundations Course Materials Includes:

  • Section 1: Introduction to PPC
  • Section 2: Account Hierarchy
  • Section 3: The Buying Funnel
  • Section 4: The PPC Auction
  • Section 5: PPC Targeting Options
  • Section 6: Keyword Research
  • Section 7: Creating Compelling Ads
  • Section 8: Measuring Goals & Bidding Options
  • Section 9: PPC Audit

Watch the Introductory Video – Free

Upon completion of the PPC Foundations course, you will be able to accomplish the following:

  • Define paid search advertising or PPC advertising
  • Distinguish paid search results from organic search results
  • Explain how ads can help users answer their questions
  • Explain how an advertiser’s relationship with a searcher differs from an advertiser’s relationship with a search engine
  • Express why search advertising functions as informational advertising
  • Explain the hierarchy of how settings can affect an account, a campaign, an ad group, an ad, or a keyword
  • Identify the 5 primary stages of the buying funnel
  • Define the concept of search sessions and explain how it affects PPC strategy
  • Establish relevant landing pages for your ads that are appropriate for each particular stage of the funnel
  • Explain the Ad Rank algorithm that search engines use to rank PPC ads
  • Summarize best practices for location targeting options, device targeting options, and time frame targeting options
  • Recognize how different types of keywords are tied to different intents and different stages in the buying funnel
  • Analyze your conversion goals and make ad decisions from the analysis
  • Describe the different types of bidding options and how they can help you reach your goals

Current Market Motive members can begin the PPC Foundations course by logging into their accounts today.

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