SEO and Content Marketing: Everything You Need to Know about Them


Search Engine Optimization and Content Marketing are two aspects of the larger field of digital marketing. Digital marketing experts take opposing positions about where these topics stand. While some experts believe that Content Marketing has replaced SEO, others believe that Content Marketing and SEO are almost the same things. One thing is true, every good SEO specialist worth their dime knows the importance of good content in drawing attention to a website.
So, what is the truth?

Let’s start from the beginning.

What is SEO?

SEO or Search Engine… Continue reading

MOZ: Why is it the Ultimate SEO Tool?

Moz Cover Image
Why is your website not ranking well in SERP?

How can you improve your website’s quality?

Are you struggling to find backlinks for your website?

Make use of Moz to help identify weak spots in your SEO strategy. With Moz, you can keep an eye on your competition identify which competition’s content has worked successfully and how you can counter their backlinking strategy.

The Moz tool is an ideal analytical software that brings all inbound marketing statistics onto one platform. Instead of many tools that… Continue reading

Website Optimization Checklist: 4 Essentials to Tick to Improve your Website

Image for Website Optimization Checklist

Trying to bring more people to your website?

Confused about how to optimize your website?

In the current digital marketing landscape, throwing together a quick website and Twitter account is hardly more than a token effort at driving traffic and growing your brand. Getting organic traffic to see your content and discover your business requires strategy from start to finish – an optimized website, legitimate content, and an understanding of the current tools and techniques. Mapping out an effective strategy is easy for those

What Artificial Intelligence Could Mean for SEO

artificial intelligence and the future of SEO

How will Skynet impact SEO?

Every day, we see advances in human-like artificial intelligence, and search marketers are seeing big changes in the search landscape because of it.

But it doesn’t need to be the end of the world.

Yes, it’s true, Google is investing big in Artificial Intelligence (AI)… and Facebook and Microsoft aren’t far behind.

According to Bloomberg:… Continue reading

New Content: SEO Foundations Course

SEO Foundations CourseIn this SEO Foundations Course, Danny Dover will take you through everything you need to know to be able to “talk the talk” of SEO.

This new course will teach you traditional on-page concepts to the importance of keyword research to site architecture, link-building, SEO measurement, and more.

At the end of this course you should understand all the key components as well as implement some initial SEO tasks.

SEO Foundations Course Materials Includes:… Continue reading

Free Webinar: Crushing the Competition with Competitive Analysis

Date & Time: Tuesday, March 31 @ 11:00 am Pacific

Want to Crush the Competition?
Copy Them… Then Better Them.

Finding the leader and building on their strengths is a great way to work your way up the rankings.

Discover how to explore your competition’s backlink profiles, on-page tactics, content strategy, and much more, to improve your own site’s SEO efforts.

Join Todd Malicoat, SEO Faculty Chair at Market Motive, and Fernando Angulo, Head of International Partnerships at SEMrush, and get the tips, tricks, and tools you need to uncover and improve on your competitor’s strategies… Continue reading

Keyword Research Q&A with Todd Malicoat

keyword research market motiveFrom the Market Motive Forum: A student has questions about keyword research. Todd Malicoat has the answers.

Earlier this week over in the member’s only forum, a student said, “I’ve been watching your keyword research videos, and I could use clarification in understanding the research topic as a concept.”

Below are the answers to her questions that I hope you might find helpful as well.… Continue reading

Problems Building and Fixing Local Citations? Learn How From Our SEO Expert

From the Market Motive Forums: Fixing Them NAPs

The other day in the member’s only forum, a student came to me looking for advice and insights into a particular local citations problem she’s facing.

She’s a marketing consultant for a local company that has just one office location. She investigated their current listed citations using the Whitesparks Citation Finder tool and discovered some pretty glaring errors and problems with their name, address and phone number (NAP). Beyond some egregious company name misspellings and wrong phone numbers, a previous SEO consultant also built citations for this very same company for about 10 virtual office locations, which are no longer in use, but the citations still exist.

Long story short, the company has a cacophony of incorrect citations, duplicate citations, and outdated NAPs that need removal ASAP.

What is our marketing consultant to do?… Continue reading

How To Solve The Riddle Of Multiple Duplicate Websites

market motive seoFrom the Market Motive Forums: What’s Up With The Dupes?

Recently on the Market Motive forum a student asked a question regarding duplicate content and the pair of e-commerce websites she’s working on. Website #1 is a general site that sells all of the products in her inventory. Website #2 is a specialist website selling only about a third of her products.

As you might expect, she’s concerned there’s an issue of duplicate content since all the product pages of website #2 appear on site #1. (Note: The layout of the pages are different, including the brand at the top of the page, but otherwise they’re identical.)

Website #1 has a Moz domain authority of 35 while #2 comes in at 22.

What is the best way for our student to deal with this tricky situation?… Continue reading

This Is Why Search Results Change Between Browsers

Why search results change between browsers

From the Market Motive Forums: Different Browsers Give Different Results. What’s the Deal?

If you use Google regularly, you may have noticed an interesting phenomenon: Search results often change between browsers. This means that the browser you use impacts what pops up on the first page. While it’s easy to chalk this up to being one of those “weird tech things” that no one ever seems to understand – except perhaps the mighty algorithm gods who reside at Google – this is actually just… Continue reading