New Content: SEO Foundations Course

SEO Foundations CourseIn this SEO Foundations Course, Danny Dover will take you through everything you need to know to be able to “talk the talk” of SEO.

This new course will teach you traditional on-page concepts to the importance of keyword research to site architecture, link-building, SEO measurement, and more.

At the end of this course you should understand all the key components as well as implement some initial SEO tasks.

SEO Foundations Course Materials Includes:

Section 1: Introduction to SEO
Section 2: On-Page Optimization
Section 3: Off-Site Optimization
Section 4: Duplicate Content
Section 5: Keyword Research & Competitive Intelligence
Section 6: Design & Architecture
Section 7: Local SEO
Section 8: SEO Measurement
Section 9: Algorithm Updates & SEO Changes
Section 10: Integrating SEO with Other Disciplines

Watch the Introductory Video – Free

All course materials are presented by former SEO manager at AT&T and Lead SEO at SEOmoz, Danny Dover. Danny is the author of the best-selling book Search Engine Optimization Secrets and was the co-founder of the marketing training business Making it Click.

Upon completion of the SEO Foundations Course, you will be able to accomplish the following:

  • Name the three major parties involved in Search Engine Optimization
  • List the pros and cons of SEO compared to other digital marketing disciplines
  • List and describe the 4 steps in the search engine process
  • Recite SEO best practices for on-page signals
  • Describe the role that links play on influencing search rankings
  • Explain how links from different websites impact search rankings differently
  • Explain why duplicate content can create problems for Search Engine Optimization
  • Describe the importance of identifying user intent when performing keyword research
  • List some basic methods for performing keyword research
  • Explain the differences between short-tail queries and long-tail queries
  • Perform basic competitive analysis on search queries related to your product or service
  • Recognize design best practices like a clickable logo, a standard location for navigation, and a column based format
  • Describe the importance of incorporating goal-oriented design on every page of a website
  • List some of the top signals that affect local search results
  • Describe why conversions from organic are an appropriate KPI for SEO
  • Describe how the Google Panda update and the Google Penguin update changed SEO
  • Summarize how Not Provided changed keyword research
  • Describe the overlap SEO has with Social Media, PPC, Conversion Optimization, and other channels

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