As the adage goes, ‘it takes 20 years to build trust, but a day to destroy it’.
Brands have to care about what people think about them to stay on the top of their field. This is where the overly technical field of sentiment analysis connects to social media.
A ton of companies and brands now use sentiment analysis to find out what people are saying about them on social media. A bad review on social media can destroy a brand’s reputation if ignored