Social Media Foundations Course Launched

social media foundations courseIn this Social Media Foundations Course, Jennifer Cario will take you through everything you need to know to be able to embark on an end-to-end Social Media marketing campaign

From basic planning strategies to Social Media channel opportunities to testing and evaluating your Social Media campaigns, this Social Media Foundations Course will establish some basic guidelines, opportunities, and strategies for evaluating your company’s needs and putting together a well thought out Social Media marketing campaign.

Social Media Foundations Course Materials Includes:

Section 1: Introduction to Social Media
Section 2: Making a Message Stick & Spread
Section 3: Social Media Channels
Section 4: Engaging with Influencers
Section 5: Listening & Reputation Management
Section 6: Social Media Measurement
Section 7: Integrating Social Media with Other Disciplines

Watch the Introductory Video – Free

Upon completion of the Social Media Foundations Course, you will be able to accomplish the following:

  • Explain the benefits of Social Media for various types of companies
  • Choose social marketing tactics that work toward reaching previously set business goals
  • Express the importance of establishing a Social Media home base
  • List the various reasons people share a message
  • Understand the landscape of social channels available for your business
  • Build a well-thought-out content plan for your blog and other social channels
  • Name the four types of influencers, and identify the traits for each type of influencer
  • Approach influencers appropriately depending on their sharing preferences and audience type
  • Explain how to resolve and follow up with various types of dissatisfied users
  • Explain how customer chatter about your business and your competitors can ultimately help you improve your service offering
  • Summarize these three areas of measurement: Engagement, Promotion, and Conversion
  • Sketch a Social Media funnel and identify metrics for each stage in the funnel
  • List the digital marketing disciplines that complement Social Media

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