MOZ: Why is it the Ultimate SEO Tool?

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Why is your website not ranking well in SERP?

How can you improve your website’s quality?

Are you struggling to find backlinks for your website?

Make use of Moz to help identify weak spots in your SEO strategy. With Moz, you can keep an eye on your competition identify which competition’s content has worked successfully and how you can counter their backlinking strategy.

The Moz tool is an ideal analytical software that brings all inbound marketing statistics onto one platform. Instead of many tools that shows you isolated pieces of information, Moz gives you the whole picture to drive your strategy effectively. This means that you know exactly what is working for your site, what isn’t and what your competition is doing right. In today’s market, these inputs are priceless.

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Google’s algorithm updates have been known to keep the SEOs on their toes. At one point in time, these ranking shifts could drastically impact the SEO of any website. From Hero to Zero, in no time! It isn’t like the Big G has become softer. Google’s algorithmic updates are now real time and shifts are more gradual. .

Hence, a tool like Moz helps a webmaster to tackle issues ranging from Local SEO, where you can assign the right category to your business and thereby optimize local listings and bring the right people to your business to social media.Using Moz, you can identify users who are likely to convert and target them systematically.

Moreover, Moz also helps you enhance your site’s domain authority by keeping track of unlinked mentions. Tracking unlinked mentions can help you discover new opportunities to build backlinks for your site.

Enroll in our DMCA course and Learn how to Increase your Site’s Authority

For example – Your website may contain broken links that aren’t taking readers to the page they are looking for. Using the Moz Crawl Test feature, you can fix the links that are hurting your site’s rankings.

For content developers all out of fresh ideas – Moz helps them too. Using the fresh web explorer option, Moz helps track unlinked mentions and fill keyword gaps. The fresh web explorer feature also lets you check web mentions of your competitor’s site as well. This way, you can identify their marketing strategy and stay one step ahead at all times.

Moz is every marketer’s best friend and lays a large arsenal of tools at your disposal. The tool takes care of all most all aspects of your website. Its no wonder that we consider this as the ultimate SEO tool. When used correctly, it can help you take your website places in the SERPs.

Market Motive Grad Creates Opportunity for Market Motive Grads

Luck = Preparation + Opportunity

Are YOU prepared for this awesome Web Analytics Career Opportunity?

Mara Alvarez de Lorenzanasuncor-logoIf you have a good memory, you probably remember us singing the praises of Market Motive All-Star Mara Alvarez De Lorenzana.

After going through four (yes, four!) Self-paced Courses, she took on the big kahuna of the Web Analytics Certification Course, studying directly with Avinash Kaushik, getting personalized training and guidance, completing a challenging real-world analytics project…

…and finishing at the top of her class, earning Web Analytics Top Gun in 2013.

After graduation, she worked as a freelance Digital Analyst; and then moved into a position as a Senior Advisor for Web Analytics at Suncor Energy.

Here’s your opportunity:

Avinash Kaushik says Ask Me Anything

avinash says ask me anything

Got burning questions for Avinash Kaushik?

Now’s your chance!

This month Avinash says “Ask Me Anything”, and he’s throwing caution to the wind to take on your questions.

Wednesday, August 26th, 9:30am PDT

Most powerful analytics tools? Best KPI measurements? Building awesome dashboards? Breaking trends? Biggest time sucks? Now’s your chance to get the answers you crave from Google’s own Digital Marketing Evangelist. It’s “Open Mike Wednesday” and Avinash has your answers. But only if you’re here to ask.

Learn more about Market Motive’s… Continue reading

New Content: Web Analytics Foundations with Avinash Kaushik

Web Analytics Foundations with Avinash KaushikIn this course, Avinash walks through the major concepts of Web Analytics including specific frameworks he has developed to understand web data.

From a comprehensive Web Analytics overview to organizational readiness to segmentation to competitive analysis, Avinash opens the door for analysts and non-analysts alike to gather a rather deep understanding of a traditionally complex topic and make it accessible for everyone inside any organization.

Web Analytics Foundations Course Materials Includes:… Continue reading

New Video: Universal Analytics

When analyzing data online, we are often missing a large part of the puzzle. But why?

In this lesson with Avinash Kaushik, you will learn about universal analytics, which involves converting offline or distorted data into usable digital information that can be analyzed accurately.

This will enable you to fill the missing information gap in your data and get a more accurate understanding of your customers.

In this video you will learn to:… Continue reading

Avinash Answers Your Web Analytics Questions Live During This Free Webinar (Free Prize Inside)

Date & Time: Wednesday, December 17 @ 9:30 am Pacific

Have Web Analytics Questions?

avinash-kaushik-portraitWhat are the most powerful analytics tools?

Best ways to measure top KPIs? Tips for building awesome dashboards? Breaking trends to watch? Biggest time sucks to avoid?

If you’ve got questions about web analytics, now’s your chance to get the answers you crave from Google’s own Digital Marketing Evangelist.

It’s “Open Mike Wednesday” and Avinash has your answers. But only if you’re here to ask…


How You Can Benefit From Our Faculty’s Expertise!


If you’re a Market Motive member, you know our faculty is busy designing and building training courses, recording videos, leading live workshops, and answering your questions in the Ask the Experts Forums. Great, right?

But did you know our faculty have lives outside of Market Motive?

It’s true!

All of the Market Motive faculty are active out in the online marketing world; they’re highly respected keynote speakers, consultants, agency owners, business owners, and bloggers. It’s that firsthand day-to-day experience in the trenches of real-time digital marketing that makes their mentorship so valuable and relevant.… Continue reading