New Content: Web Analytics Foundations with Avinash Kaushik

Web Analytics Foundations with Avinash KaushikIn this course, Avinash walks through the major concepts of Web Analytics including specific frameworks he has developed to understand web data.

From a comprehensive Web Analytics overview to organizational readiness to segmentation to competitive analysis, Avinash opens the door for analysts and non-analysts alike to gather a rather deep understanding of a traditionally complex topic and make it accessible for everyone inside any organization.

Web Analytics Foundations Course Materials Includes:

Section 1: Introduction to Web Analytics
Section 2: Key Performance Indicators
Section 3: Segmentation
Section 4: Qualitative Data
Section 5: Experimentation & Testing
Section 6: Competitive Intelligence
Section 7: Campaign Tracking
Section 8: Organization
Section 9: Multi-Channel Attribution

Watch the Introductory Video – Free

Upon completion of the Web Analytics Foundations course, you will be able to accomplish the following:

  • Describe how Web Analytics can benefit your business online and offline
  • Recognize the inherent limitations of clickstream data
  • Define the concept of Web Analytics 2.0
  • Distinguish a KPI from a metric
  • Recite and recognize the four necessary attributes of a great KPI
  • Explain how segmentation can reveal hidden details and nuances about customer behavior
  • Describe the importance of analyzing segments related to acquisition, behavior, and outcomes
  • Express the value of using qualitative data from surveys
  • Define A/B testing and multivariate testing
  • List the pros and cons of A/B testing and multivariate testing
  • Identify the types of data available through competitive intelligence tools
  • Describe the importance of campaign tracking for complex marketing programs
  • Identify team structures that work at small businesses and large businesses
  • Explain the concept of attribution modeling

Check out Digital Analytics training here.

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