How PPC Training Launched Andrew Hutton’s Career

andrew hutton

Andrew Hutton used PPC training to kick-start a successful career in paid search.

While still a busy sociology student at the University of California Santa Cruz in 2011, Andrew took on an internship with Market Motive; an experience that piqued a new interest in digital marketing.

When he graduated, he entered a competitive job market and found that his UC degree alone wasn’t going to be enough. So he dove back into digital marketing, taking certification courses with Market Motive.
It was a tough economy when I graduated. People were having a hard time finding careers. So I took courses to bolster my resume a bit, and to give me the practical experience I needed to find a job.”
Andrew threw himself into Market Motive’s courses, completing not one but three certifications: A Master Certification in PPC which he earned while studying directly with Google AdWords expert Brad Geddes, and self-guided Practitioner Certifications in both Digital Marketing Foundations and SEO.

And the impact it had was profound.… Continue reading

Market Motive Grad Creates Opportunity for Market Motive Grads

Luck = Preparation + Opportunity

Are YOU prepared for this awesome Web Analytics Career Opportunity?

Mara Alvarez de Lorenzanasuncor-logoIf you have a good memory, you probably remember us singing the praises of Market Motive All-Star Mara Alvarez De Lorenzana.

After going through four (yes, four!) Self-paced Courses, she took on the big kahuna of the Web Analytics Certification Course, studying directly with Avinash Kaushik, getting personalized training and guidance, completing a challenging real-world analytics project…

…and finishing at the top of her class, earning Web Analytics Top Gun in 2013.

After graduation, she worked as a freelance Digital Analyst; and then moved into a position as a Senior Advisor for Web Analytics at Suncor Energy.

Here’s your opportunity:

Top Gun Students – Spring 2015

top gun students

Each semester, our Digital Marketing Coached Courses challenge experienced marketers to up their games, and empower entry-level marketers to enter the industry better prepared than their peers.

And each semester, our students rise to the challenge, give up their precious family time, or their “America’s Got Talent” and “Orange is the New Black,” and dedicate themselves to the longer term goal of improving their careers and lives through rigorous study, challenging exercises, and personalized interaction with a world-class faculty.

Then they turn in impressive real-world final projects, and wait expectantly to hear from the faculty if they’ve passed the class.

Not everyone does.

But those who do, excel.

And among those who excel are the Top Guns.

One outstanding student from each discipline each semester is awarded “Top Gun” status, conferred based on a demanding algorithm that takes into account a variety of metrics, including homework, exercises, quiz scores, final test scores, and that ever-daunting final project.

Today, we announce the Spring Semester Top Guns for 2015.

Congratulations! We couldn’t be more proud.… Continue reading

Omnicore’s Hafiz Muhammad Ali in the Spotlight

spotlight

Hafiz Muhammad Ali made a commitment to excellence.

Hafiz Muhammad Ali

Hafiz Muhammad Ali

As Founder and Adviser at Omnicore Agency, Hafiz has always believed that if you want to grow, then learning is at the essence of it. “I’m excited by continuous change,” he says. “And learning new things is the second half of myself since childhood.”

So he closely followed the thought leaders in digital marketing, and inspired by Avinash Kaushik, chose to join Market Motive to further his professional education.
I completed the Fundamentals Certification first, then SEO, PPC, PR, SOCIAL and Web Analytics from my inspiration Avinash. I had a wonderful experience; it was the course content of every discipline which motivated me to complete them all, one after another.”
But what kind of impact has the training had on his career and business?… Continue reading

Athens University Sees Incredible Response to Market Motive Materials

athens university of economics and business

Athens University offered 40 seats in a digital marketing class offering Market Motive material – and it sold out in 3 minutes.

The first time Market Motive was offered to the Athens University students 2 years ago, the 20 available seats were claimed within 25 minutes.

Pretty amazing, right?

Last year, Athens doubled the available seats to 40 and every single seat sold out within 10 minutes of the official announcement.

Not too shabby, eh?

Well guess what happened this year?… Continue reading

Market Motive Spotlight: RVT.com

spotlight

Today our Market Motive Spotlight shines brightly on Drew Clifton at RVT.com. The Digital Marketing & Analytics pro was charged with leading the SEO and Digital Analytics initiatives for a lively classifieds and display advertising marketplace site ranked in Alexa’s top 25,000 web destinations.

So how did Drew’s training have a direct impact on RVT’s success?

Let’s hear it straight from the digital marketing guru’s mouth.… Continue reading

Market Motive Spotlight: Resultify

spotlightToday’s Market Motive Spotlight shines brightly upon Resultify. In the words of Project Manager Alexandra Wennheden, the online agency ponders on a daily basis, ”What should we do in our online marketing in order to get results?”

9 out of 10 of their clients recommend them to others. It’s probably because they’re good at measuring the complete digital landscape and understanding how to optimize it. Or maybe it’s because they’re sharing their knowledge with their clients as much as they want. Or maybe because they create great results. No matter what, they love and live online marketing.

But let’s get to the good stuff. How did they manage the training and to hit their goals?… Continue reading

Market Motive Scholarship Winners Announced

market motive scholarshipWe are proud to announce today the four Market Motive Scholarship winners for 2015. These scholarships will help digital marketing professionals attain access to Master Certified Training.

The Market Motive Master Scholarship Scholarship Fund was initiated earlier this year by the generous contributions of Manjula Higginbotham – herself a 2010 graduate of the program. The intent of the Market Motive Scholarship is to expand the opportunity for passionate marketers around the world to enable them to attain a Master Certification in one discipline or a Practitioner Certification in a complementary discipline

How excited are the winners for this incredible and unique opportunity?

Let’s find out directly from them!… Continue reading

Announcing Top Gun Winners from Winter 2015!

top gun master certifiedMarket Motive’s Digital Marketing Coached Courses run quarterly and are taken by marketers from everywhere across the globe. Each semester Market Motive presents one student in each of our disciplines with the Top Gun Award to recognize their mastery of the content and real-world application.

Without further ado, here are the Top Gun winners for winter of 2015.… Continue reading

2014 Digital Marketing Team of the Year: Eric Mower and Associates

Market Motive Team of the Year 2014Market Motive is thrilled to announce our Team of the Year for 2014: Eric Mower and Associates.

With over 100 amazing and dedicated teams to choose from, it took us quite some time to wade through the 2014 results. But after crunching the data, we’re pleased to recognize Eric Mower and Associates as the 2014 Digital Marketing Team of the Year.

The 200-plus team members, directed under the tutelage of HR Director Mike Slade, worked extremely hard to earn over 300 certifications – despite demanding work schedules – to take their digital marketing skills to the next level.… Continue reading