Jennifer Cario at SEMA 2014

Where In The World Is The Market Motive Faculty?

How can the automotive industry benefit from social media planning? Just ask Jen.

Our own Social Media Faculty Chair Jennifer Cario spoke today at SEMA 2014 in Las Vegas.

Speaking on “Building A Sustainable Social Media Strategy,” Jen presented a practical, step-by-step approach to building a social plan founded on actual business goals. The preso was a perfect primer for everyone from C-Suite to Marketing.

Jennifer Cario SEMA 2014

Vegas… cars… social media… sounds like a good time!

Interested… Continue reading

How You Can Benefit From Our Faculty’s Expertise!


If you’re a Market Motive member, you know our faculty is busy designing and building training courses, recording videos, leading live workshops, and answering your questions in the Ask the Experts Forums. Great, right?

But did you know our faculty have lives outside of Market Motive?

It’s true!

All of the Market Motive faculty are active out in the online marketing world; they’re highly respected keynote speakers, consultants, agency owners, business owners, and bloggers. It’s that firsthand day-to-day experience in the trenches of real-time digital marketing that makes their mentorship so valuable and relevant.… Continue reading

Tracking Student Behavior Helps Ensure eLearning Success in Higher Ed

richard pattenaude

Richard Pattenaude, President and CEO, Ashford University

We know that eLearning is bringing more educational opportunities to more students and communities through online accessibility. But what advantage does eLearning offer educators when it comes to measuring and nurturing student success, and refining online teaching programs?

Market Motive’s Content Marketing Faculty Chair Greg Jarboe recently attended the APSCU conference, where he interviewed Dr. Richard L. Pattenaude, the President and Chief Executive Officer of Ashford University, for the National Transfer Network.… Continue reading

Brad Geddes Named #3 Most Influential PPC Expert

Brad89Every summer, Hanapin Marketing releases their list of the Top 25 Most Influential PPC Experts as a way to honor the hardest workers in the PPC community. The rankings are based on an “Influence Score,” which takes into consideration no less than 10 different metrics.

For the third year in a row, Market Motive’s PPC faculty chair Brad Geddes has placed on the list of Top 25 Most Influential PPC Experts.

Market Motive’s John Marshall Heads a Life-changing Project

We’re taking a moment on our blog today to share the story of our co-founder, John Marshall, and his personal efforts to bring medical and educational relief to Haiti.

John has been involved in donating and fundraising for Food for the Poor for a number of years, an organization that provides direct relief assistance by helping the poor in the Caribbean and Latin America.

In June 2013, John traveled to Ganthier, Haiti with Food for the Poor to see the work being done there and saw just how much help was still needed.

There he met a young boy called Stephenson who had a birth defect which had left him with virtually no fingers. He was able to use John’s iPad however, which John gave to him as a gift.



Market Motive’s Mark Lamkin Featured in NCCET’s Catalyst Journal

logo_nccetmarkOur Manager of Strategic Relationships, Mark Lamkin, addressed the challenges of positioning Continuing Education courses on higher ed institution websites in his latest article for NCCET’s respected industry publication “Catalyst”.

In the article, Mark provides tips on making your CE curriculum easy to find, compelling to register for, and simple to purchase. Plus, great ideas for following up on student successes.

Market Motive Wins Top Product Award

UBT100Final aiUniversity Business Magazine is the most widely received, regularly read industry publication for two and four year colleges and universities all over the nation. For the second year in a row, the readers of University Business Magazine nominated a variety of products that have made positive differences at colleges and universities to receive the award for University Business Magazine Readers’ Choice Top Product for 2013.

There were loads of nominees to choose from, but amongst hundreds of nominees, Market Motive is proud to be a winner of the University Business Readers’ Choice of Top Product for 2013.… Continue reading

Can’t Miss Events at SMX West 2013

smx west 2013SMX West is just around the corner, and there’s a lot of fascinating and business-critical fun to be had. We’re looking forward to three days of great talks, a little networking, and catching up with a lot of old friends. Plus maybe some stuff that’ll just have to stay in San Jose.

Everything at SMX is worth doing, of course, but if you want to hear what the Market Motive faculty has to offer, we’ve put together a crib sheet to guide you through the conference.… Continue reading