There was some surprise and discussion, and borderline witty banter, when I left ClickTracks. Perhaps some people thought that I was gone forever, never to share a Heineken at a trade show again. Well, you’re not getting out of it that easily. Now that I no longer work for a vendor, I am free to pontificate, opine and rant at will. I will be developing the curriculum within Market Motive, and helping subscribers squeeze the maximum optimization out of their marketing. That means you’ll be hearing plenty from me.
My first speaking opportunity is SES San Jose, where my presentation topic will be ‘The Dirty Secrets of Web Analytics’. It’s a behind the scenes view of what customers really should know about web analytics implementations. The title is deliberately inflammatory of course, but I am serious also in my belief that web analytics is harder to implement and use than many people are prepared for. It’s just the nature of the game.