Where in the world is the Market Motive Faculty?
At PubCon 2015!
If you’re planning on being at PubCon in Vegas this October, watch for our awesome faculty! You can hear them speaking on panels, or moderating, throughout the conference.
Look them up and say hi!
Here’s where you’ll find them…
Brad Geddes – Market Motive PPC Chair
The Changing World of PPC Ads
With the invention of ad customizers, dynamic ads, ad extensions, and other improvements, the ways in which you address and test ads has changed. In this session learn some advanced PPC tactics, how to use Google’s Display Network, and how you can take advantage of the options available to you.
Video and Podcast Marketing
Optimizing for multimedia is vastly different from text-based content optimization. This session will look at the special problems and opportunities of optimizing for audio, video, flash, and other embedded content. We will look at listings for various sources, including traditional search engines and multimedia engines, such as YouTube.
What Is New with Content Marketing in 2015
Creating great content is essential in developing your blog, capturing the attention of readers, and garnering return visitors. This session will review content strategies that worked in 2015, teach you how to create engaging copy and become a contributor of unique, yet relevant, topics to your industry.
Site Reviews: Focus on PPC (Moderator)
Examine pay-per-click (PPC) and other paid issues in this live site review session. Bring your business card to the moderator or any panelist at the beginning of the session, in order to have your site reviewed, or simply watch and learn as panelists examine PPC techniques and answer questions.
Todd Malicoat – Market Motive SEO Co-Chair
How to Recover from the Penalty Box
Panda, Penguin and Penalties. In this session you will learn what they are, why they exist, how to avoid penalties and, most importantly, how to recover if your site does get penalized.
Site Reviews: Focus on Content
Examine content and content marketing in this live site review session. Bring your business card to the moderator or any panelist at the beginning of the session, in order to have your site reviewed. Or, simply watch and learn as panelists examine how to review your website’s content through content audit techniques and answer questions.