What Artificial Intelligence Could Mean for SEO

artificial intelligence and the future of SEO

How will Skynet impact SEO?

Every day, we see advances in human-like artificial intelligence, and search marketers are seeing big changes in the search landscape because of it.

But it doesn’t need to be the end of the world.

Yes, it’s true, Google is investing big in Artificial Intelligence (AI)… and Facebook and Microsoft aren’t far behind.

According to Bloomberg:… Continue reading

All New Content Marketing Training Course Launches Today

Content Marketing Training Course

Breaking news! Brand New Content Marketing Course Launches Today!

It’s true! We’ve just completely relaunched our Content Marketing Certification Course from Greg Jarboe.

This longer, more robust and thorough course has 40% more video content, with 10.5 hours of 100% brand new video lessons, and 13 brand new workbooks designed to guide you through your training with learning objectives, key takeaways, vocabulary, and recommended exercises.

You’ll study 11 core modules, two supplemental modules, and a robust final test to earn your Certification.

And you’ll graduate with the skills you need to develop authoritative, shareable, clickable content that generates engagement across a variety of channels.

The best time to start content marketing was five years ago. The second best time is right now.

Learn More About The Course

Here’s a list of the all new modules for this course; each module includes multiple videos, a workbook, and a progress quiz:… Continue reading

Why Lead Scoring Is Like Falling In Love: Free Video

Celebrate with us!

We’ve rolled out an impressive series of updates in our Email Marketing Course, expanding the Marketing Automation modules with:

  • 9 new videos
  • 2 new workbooks
  • and 2 new quizzes.

To celebrate, we’ve made one video free for the taking from today through July 31.

Free Through July 31: Implicit and Explicit Data

Implicit and Explicit data

This 13 minute video explains “why lead scoring is like falling in love.”

Marketing automation systems score leads based on two… Continue reading

Announcing Launch of New Email Foundations Course!

We’re launching a whole new series of primer courses.

Matt_EmailSocialIntegrationWe recently brought in our entire faculty to the Market Motive studio and filmed brand new video lessons for Web Analytics, SEO, PPC, Social Media, Conversion, Mobile, and Email.

Our production team is working fast and furious to get the series published, and we’re super excited to tell you that the the first to hit your training dashboard is Email Marketing.… Continue reading

Market Motive is Excited to Introduce the New Level 2: Foundations Series!

The Digital Marketing Foundations series will be replacing our Internet Marketing Fundamentals series over the next fourteen weeks. We’re super excited about introducing the new courses, and we know you’ll be excited about them too!

analytics-screenHow do we know you’ll be excited?

Because the new Level 2: Digital Marketing Foundations Course was made with your input in mind! Managers and individuals have given us lots of feedback on the previous Level 2: Fundamentals Course, and we took that feedback and ran with it!

The Level 2: Foundations Course is full of updated material that’s even more engaging, covers a wider range of topics, and gets you face-to-face with the faculty!

We know that this is a big (exciting) change, and big changes come with lots of questions. So, to put your questions to rest, let’s run through some of them.… Continue reading