We’re excited to introduce a new Email Marketing video by Matt Bailey: Creating the Email, Part 2: Testing, Creative, & Design
You need to know which type of message is most effective for your audience – it won’t be the same for everyone! Testing will let you know if your audience prefers long or short subject lines, data or stories, or simple or creative designs. It’s these types of variations that impact your open and click-through rates, and your emails’ conversion rates. In this lesson, you will learn how tweaking and testing these components will help you to optimize your emails and equip you to send powerful email marketing messages!
If you’re not yet a member, feel free to watch the first two chapters. If you are already a member, we hope you enjoy the new content!
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