AdWords Now Shows Actual Phrase Used for Click

Google AdWords has finally relented and now shows advertisers the exact keyword behind every click on our ads.

It’s very simple to view this new data:


Select the “Search Query Report” under the “Reports” tab in your AdWords account.


In the example above, we are prompted to place a negative match on the keyword “Free”.

Use this report on phrase match and broad match groups to find negative keywords as well as surprise phrases that generate better-than-average conversion.

Learn more about Market Motive’s PPC training.

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