Our Manager of Strategic Relationships, Mark Lamkin, addressed the challenges of positioning Continuing Education courses on higher ed institution websites in his latest article for NCCET’s respected industry publication “Catalyst”.
In the article, Mark provides tips on making your CE curriculum easy to find, compelling to register for, and simple to purchase. Plus, great ideas for following up on student successes.
Mark’s insights come from years of experience as the founder of ed2go (now a part of Cengage Learning), and in his role helping higher ed institutions successfully integrate digital marketing training curricula from Market Motive. Mark holds an M. Ed. in Educational Technology from the University of Texas system, which he completed entirely online.
Catalyst is the official publication of the National Council for Continuing Education and Training (NCCET). It is a valuable information forum covering all aspects of the continuing education profession, and is distributed to members, participating institutions, and others in the field.
To see the full article, head here and skip to page 10! Then, of course, read the other great articles too.