Google AdWords has finally relented and now shows advertisers the exact keyword behind every click on our ads.

It’s very simple to view this new data:

Select the “Search Query Report” under the “Reports” tab in your AdWords account.

In the example above, we are prompted to place a negative match on the keyword “Free”.

Use this report on phrase match and broad match groups to find negative keywords as well as surprise phrases that generate better-than-average conversion.

This entry was posted on Wednesday, May 20th, 2009 at 4:02 pm and is filed under PPC Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.