Comments on: Dreadful Landing Pages Lead to Low Bounce Rate. HUH? http://www.marketmotive.com/blog/ppc-advertising/dreadful-landing-pages-lead-to-low-bounce-rate-huh Market Motive Blog Thu, 12 Jan 2012 23:05:25 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Grab Your Balls & Jump In: Analytics 101 » aimClear Search Marketing Blog http://www.marketmotive.com/blog/ppc-advertising/dreadful-landing-pages-lead-to-low-bounce-rate-huh/comment-page-1#comment-1288 Grab Your Balls & Jump In: Analytics 101 » aimClear Search Marketing Blog Wed, 24 Mar 2010 20:10:36 +0000 http://www.marketmotive.com/blog/ppc-advertising/dreadful-landing-pages-lead-to-low-bounce-rate-huh#comment-1288 [...] SES Advisory Board & Senior Director, Online Marketing, Local.com introduced the solo speaker John Marshall, SES Advisory Board & CTO of Market Motive. Marshall ended up in Online Marketing by accident [...] [...] SES Advisory Board & Senior Director, Online Marketing, Local.com introduced the solo speaker John Marshall, SES Advisory Board & CTO of Market Motive. Marshall ended up in Online Marketing by accident [...]

]]> By: Amy Engler http://www.marketmotive.com/blog/ppc-advertising/dreadful-landing-pages-lead-to-low-bounce-rate-huh/comment-page-1#comment-1283 Amy Engler Tue, 19 May 2009 13:37:05 +0000 http://www.marketmotive.com/blog/ppc-advertising/dreadful-landing-pages-lead-to-low-bounce-rate-huh#comment-1283 John, I truly enjoy your observations and the lessons you teach! Thanks for your blog! Does this mean the bicycle chain vendor is likely unaware of the true performance of its landing page? Would a funnel analysis be useful in revealing negative aspects of the landing page performance, such as a low conversion rate, even if the bounce rate really doesn't? John,

I truly enjoy your observations and the lessons you teach! Thanks for your blog!

Does this mean the bicycle chain vendor is likely unaware of the true performance of its landing page? Would a funnel analysis be useful in revealing negative aspects of the landing page performance, such as a low conversion rate, even if the bounce rate really doesn’t?

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